Digital TV News: T-2

Large-area LCD shipments expected to decrease 3.2% in 2023
Jul 5, 2023 – Large-area LCD shipments are expected to exhibit negative growth of -3.2% YoY in 2023 owing to slower demand and panel makers' utilization management, according to Omdia.
News categories: Omdia, Peter Su, Digital TV, Market Research, Smart TV, Worldwide

MENA online video ad revenue to more than double to $2.3bn in 2027
May 22, 2023 – The online video advertising market in the Middle East and North Africa (MENA) region will more than double to reach $2.3bn in 2027 according to the latest research from Omdia.
News categories: Omdia, Digital TV, Market Research, Middle-East, Streaming

Slower AR/VR headset shipment growth expected for 2023
Mar 21, 2023 – IDC has lowered its forecast for AR/VR headset shipments in 2023. Despite the revision, total shipments are expected to grow 14% in 2023 and accelerate over the 2023-2027 period with a five-year CAGR of 32.6%.
News categories: IDC, Jitesh Ubrani, Ramon T. Llamas, Digital TV, Market Research, Metaverse, Worldwide

Rising prices putting downward pressure on AR/VR headset shipments
Dec 20, 2022 – As a result of a tough economic environment and rising prices, IDC now expects global shipments for AR and VR headsets to decline by 12.8% in 2022, dropping to 9.7 million units.
News categories: IDC, Jitesh Ubrani, Ramon T. Llamas, Market Research, Metaverse, Worldwide

Consumer VR shipments in China to approach 7 million units in 2026
Nov 25, 2022 – According to IDC, consumer standalone VR shipments in China increased by 166.2% year-over-year in the H1 2022. China standalone VR in Q1 2022 reached 229,000 units shipped, while Q2 2022 had almost 273,000 units shipped.
News categories: IDC, Claire Zhao, China, Gaming, Market Research, Metaverse

Netflix signs up to BARB measurement for the UK
Oct 12, 2022 – Netflix has signed up to BARB's measurement of what people across the UK are watching. For viewing from November 1st, BARB will report Netflix viewing every day at both a service and a programme level to its clients.
News categories: BARB, Netflix, Justin Sampson, Reed Hastings, Advertising, Big Data, Digital TV, Market Research, Streaming, UK

Online video advertising to generate three times more revenue than SVOD in 2027
Sep 29, 2022 – In the next five years, online advertising revenues will almost double from $190 billion in 2022 to $362 billion in 2027 according to Omdia. By 2027 nearly 60% of global Netflix subscribers will be on the ad-supported tier.
News categories: Omdia, Maria Rua Aguete, Digital TV, Market Research, Streaming, Worldwide

Set-top box market contraction will stabilize post-2024
Sep 29, 2022 – Set-top box (STB) shipments continued to decline in 2021, according to ABI Research. Subdued demand will result in a contraction of global annual STB shipments from 203.1 million in 2022 to 195.2 million in 2025.
News categories: ABI Research, Andrew Spivey, Digital TV, Market Research, Set Top Box, Worldwide

TripleLift and Zype to bring in-show programmatic ads to CTV
Sep 27, 2022 – Zype and TripleLift have announced an integration that allows joint customers to leverage In-Show advertising within playout streams on connected TV (CTV) platforms.
News categories: Zype, TripleLift, Matt Moore, Michael Shields, Advertising, Digital TV, Streaming, Worldwide