Digital TV News: TV Time

TV Time acquires Mediamorph
Oct 15, 2019 – TV Time has announced the acquisition of Mediamorph. Mediamorph's Content Value Management cloud platform powers the largest entertainment companies. TV Time provides consumer insights around TV and movies to media companies and content creators.
News categories: TV Time, Mediamorph, Richard Rosenblatt, Rob Gardos, Big Data, Content Distribution, Digital TV, MnA, OTT, Worldwide

Half of UK homes now subscribe to TV streaming services
Aug 7, 2019 – Around half of all UK homes now subscribe to TV streaming services according to Ofcom’s Media Nations report. The number of UK households signed up to the most popular streaming platforms increased from 11.2m (39%) in 2018 to 13.3m (47%) in 2019.
News categories: Ofcom, Yih-Choung Teh, Digital TV, Market Research, OTT, UK

U.S. pay TV households to decline 4.2% this year
Aug 6, 2019 – Cord-cutting in the US continues to accelerate, with the number of cord-cutting households jumping another 19.2% this year. According to eMarketer, the number of households without a traditional pay TV subscription is quickly approaching those that have one.
News categories: eMarketer, Eric Haggstrom, Digital TV, Market Research, USA

Mobile time surpasses TV time in the U.S.
Jun 5, 2019 – This year, for the first time, US adults will spend more time using their mobile devices than they will spend watching TV, with smartphone use dominating mobile time, according to eMarketer.
News categories: eMarketer, Yoram Wurmser, Eric Haggstrom, Digital TV, Market Research, Mobile, USA

Sony report reveals how TV has impacted the living room
May 29, 2019 – Despite changing décor, family behaviour and streamed content taking a leap forward, the humble TV is still the heart of the living room according to a Sony report released in conjunction with a survey of 6,000 European consumers and commentary from industry experts.
News categories: Sony Corp, Takayuki Miyama, Emma Kenny, Belgium, Digital TV, France, Germany, Italy, Market Research, Netherlands, UK

TV Time launches TV measurement solution for OTT platforms
Jul 31, 2018 – TV Time has announced the launch of its TVLytics platform, a television measurement solution that leverages billions of first-party data points from the TV Time consumer app to provide insights on viewing patterns and trends for today's cross-platform television landscape.
News categories: TV Time, Richard Rosenblatt, Alice K. Sylvester, Advertising, Big Data, Digital TV, OTT, USA, Worldwide

Roku video ads more effective than linear TV ads
Apr 25, 2018 – Video ads on the Roku OTT platform are 67 percent more effective per exposure at driving purchase intent than ads on broadcast and cable television, according to a study conducted by MAGNA, IPG Media Lab and Roku (Nasdaq:ROKU).
News categories: Roku, MAGNA, IPG Media Lab, Scott Rosenberg, Kara Manatt, Advertising, Digital TV, Market Research, OTT, USA

Online overtakes the STB as the home for favorite TV shows in the U.S.
Nov 8, 2017 – According to Hub Entertainment Research, for the first time since the company's tracking began in 2014, viewers in the U.S. are now more likely to say they watch a recently discovered favorite show from an online source than through their pay TV set-top box.
News categories: Hub Entertainment Research, Peter Fondulas, Jon Giegengack, Digital TV, Market Research, Set Top Box, USA

US SVOD users are not all alike
Jun 28, 2017 – Approximately two-thirds of US adult broadband users now enjoy online subscription video-on-demand (SVOD) services like Netflix on their home television. That being said, SVOD users are far from homogenous, especially when it comes to TV viewing behavior and the role that subscription streaming plays.
News categories: TDG, Michael Greeson, Digital TV, Market Research, OTT, USA