Digital TV News: Tunity

VideoAmp creates combined Smart TV and STB viewing dataset for the U.S.
Mar 31, 2020 – VideoAmp has launched the most comprehensive and accurate commingled dataset in the US, boasting 26M households and 37M devices. VideoAmp has partnered with two of the largest Smart TV OEMs and 38 MVPDs for its viewership data.
News categories: VideoAmp, Randy Laughlin, Michael Parkes, Jonathan Steuer, Maggie Zhang, Andrea Palmer, Advertising, Big Data, Digital TV, Set Top Box, Smart TV, USA

Connected TV landscape is shifting away from paid subscriptions
Mar 24, 2020 – Integral Ad Science (IAS) has released results of a survey on streaming trends among American consumers. The report shows that alongside the growth of streaming, consumers may be starting to feel subscription fatigue.
News categories: Integral Ad Science, Tony Marlow, Advertising, Digital TV, Market Research, OTT, USA

Eros partners with NBCUniversal to launch Eros Now Prime
Mar 23, 2020 – Eros International (NYSE: EROS) has announced that Eros Now has entered into a content deal with NBCUniversal and will launch Eros Now Prime, a stand-alone English content offering with over 2,000 hours of programming.
News categories: Eros International, NBCUniversal, Digital TV, India, OTT

Cincinnati Bell to be acquired by Macquarie
Mar 13, 2020 – Cincinnati Bell (NYSE:CBB), together with Macquarie Infrastructure Partners (MIP), has announced an agreement through which a MIP-controlled subsidiary will acquire all outstanding shares of Cincinnati Bell.
News categories: Cincinnati Bell, Macquarie Infrastructure Partners, Ares Management, Lynn A. Wentworth, Leigh Fox, Karl Kuchel, Scott Graves, Digital TV, IPTV, MnA, USA

RTL to invest in Groupe M6's Bedrock streaming platform
Mar 13, 2020 – Groupe M6 (Paris:MMT) has been developing in-house expertise around its online television services. With the aim of continuing its development, Groupe M6 is opening up Bedrock’s capital, enabling RTL Group to acquire a 50% stake.
News categories: Groupe M6, RTL Group, Content Distribution, Digital TV, Europe, France, OTT

Valassis launches Connected TV ad solution
Mar 11, 2020 – Valassis has announced a Connected TV solution to help brands engage the streaming TV audience by interests, in-market signals and location. With Valassis CTV, brands are able to serve and measure their ads to drive the ideal consumer to the nearest store.
News categories: Valassis, Jay Webster, Advertising, Digital TV, OTT, USA

Movistar to be launch partner for Disney+ in Spain
Mar 8, 2020 – The Walt Disney Company Iberia and Telefónica have announced that Movistar will be the strategic distributor for Disney+ launch in Spain. Adding Disney's new streaming service builds upon a long-standing relationship between the companies.
News categories: Telefónica, Disney, Emilio Gayo, Jan Koeppen, Digital TV, OTT, Spain

Connected TV presents big opportunity for brands
Mar 5, 2020 – Valassis has shared research on connected TV (CTV) and consumers’ use of streaming TV services. The research will help brands and marketers understand consumer behavior in order to plan effective, engaging campaigns.
News categories: Valassis, Jay Webster, Advertising, Digital TV, Market Research, OTT, USA

BritBox to launch in Australia
Mar 5, 2020 – BBC Studios has announced plans to launch BritBox in Australia. The SVOD streaming service will bring Australians British TV shows, and will add to the rollout of the service in North America and in the UK.
News categories: BBC Studios, ITV Studios, BritBox, Fiona Lang, Augustus Dulgaro, Australia, Digital TV, OTT