Digital TV News: Tunity

SeaChange leadership extends salary reduction plan
Jul 6, 2020 – SeaChange (NASDAQ:SEAC) has announced that CEO Yossi Aloni, CTO Marek Kielczewski, CCO Chad Hassler and CFO Michael Prinn have elected to extend the previously disclosed salary reduction plan beyond the initial period.
News categories: SeaChange, Robert Pons, COVID-19, Digital TV, Worldwide

Brat TV chooses Amagi to expand streaming TV footprint
Jun 29, 2020 – Amagi has announced that it has enabled LA-based digital media network Brat TV to distribute its content to leading streaming TV platforms – including The Roku Channel, Samsung TV Plus, and VIZIO.
News categories: Amagi, Brat TV, Srinivasan KA, Rob Fishman, Content Distribution, Digital TV, OTT, Worldwide

Churn rate for U.S. OTT services at 41% in Q1 2020
Jun 29, 2020 – Parks Associates reports the churn rate for U.S. OTT services increased from 35% in Q1 2019 to 41% in Q1 2020. During the COVID-19 crisis, more than two in five US broadband households trialed an OTT service.
News categories: Parks Associates, Steve Nason, COVID-19, Digital TV, Market Research, OTT, USA

Peacock to be available on VIZIO and LG Smart TVs at launch
Jun 24, 2020 – Peacock will be available on VIZIO and LG Smart TVs when it launches on July 15. Peacock will offer a free tier, plus a Peacock Premium service at $4.99 per month - upgradable to ad-free for an extra $5 per month.
News categories: Peacock, NBCUniversal, VIZIO, LG, Maggie McLean Suniewick, Matt Bond, Digital TV, OTT, Smart TV, USA

Comscore releases 2020 ‘State of OTT’ report
Jun 24, 2020 – The OTT landscape in 2020 is rapidly changing due to the growth of OTT services, content and devices as well as the effect of the COVID-19 pandemic on consumer behavior, according to Comscore (Nasdaq: SCOR).
News categories: Comscore, COVID-19, Digital TV, Market Research, OTT, USA

Connected TV advertising shows promise in Europe
Jun 18, 2020 – Xandr and IAB Europe have released a report on Connected TV (CTV) in Europe. 58% of respondents reported targeting efficiencies as being a key driver to considering or increasing investment in CTV.
News categories: IAB Europe, Xandr, Marie-Clare Puffett, Austin Scott, Advertising, Digital TV, Europe, Market Research, OTT

BARB launches BVOD ad planner for the UK
Jun 16, 2020 – BARB has launched a beta BVOD planner to help agencies and advertisers plan advertising campaigns across BARB-reported commercial broadcasters’ linear channels and VOD platforms in the UK.
News categories: BARB, Justin Sampson, Advertising, Digital TV, OTT, UK

AMC Networks partners with On Addressability distribution partners
Jun 10, 2020 – AMC Networks has announced that it has partnered with Charter's Spectrum Reach, Comcast Advertising and Cox Media to enable addressable capabilities on its own linear and VOD television advertising.
News categories: AMC Networks, Comcast Advertising, Spectrum Reach, Cox Media, Kim Kelleher, Marcien Jenckes, David Kline, Louis Gump, Advertising, Big Data, Digital TV, USA

Roku announces shopper data program
Jun 8, 2020 – Roku (Nasdaq: ROKU) has launched a shopper data program to make TV advertising more precise and measurable. Kroger Precision Marketing (KPM) is to initially build targeting and attribution tools.
News categories: Roku, Kroger Precision Marketing, Alison Levin, Cara Pratt, Advertising, Big Data, Digital TV, OTT, USA