Digital TV News: Tunity

ANA and Innovid release Connected TV insights report
Jan 16, 2020 – Innovid and the Association of National Advertisers (ANA) have released a study that reveals that connected TV (CTV) significantly extends reach, provides more interactivity and increases earned time over standard ad experiences.
News categories: Innovid, ANA, Jessica Hogue, Bob Liodice, Advertising, Digital TV, Market Research, OTT, USA

Cinedigm re-launches Viewster app on Philips TVs with ZEASN
Jan 9, 2020 – Cinedigm (NASDAQ: CIDM) has announced, through joint efforts with ZEASN, the re-launch of its Viewster AVOD service, now available via TV manufacturer Philips. The Viewster app was developed using Cinedigm’s own application development platform.
News categories: Cinedigm, ZEASN, Philips, Tony Huidor, Jason He, Apps, Digital TV, OTT, Smart TV, Worldwide

Vewd and Bitrouter offer integrated ATSC 3.0 software solution
Jan 7, 2020 – Vewd has partnered with BitRouter to pre-integrate BitRouter's ATSC 3.0 and ATSC 1.0 receiver software package with its Vewd OS and Vewd Core. The joint offering accelerates the launch of hybrid TV devices supporting NEXTGEN TV.
News categories: BitRouter, Vewd, Gopal Miglani, Aneesh Rajaram, ATSC, CES2020, Digital TV, Middleware, Set Top Box, Smart TV, USA, UX, Worldwide

Survey sees streaming subscription fatigue among U.S. consumers
Jan 6, 2020 – 59% of Americans are not willing to pay more than $20 a month for streaming TV services, according to a survey by The Trade Desk. Furthermore, 75% will not pay more than $30 a month. These results suggest a subscription fatigue threshold for TV streaming services.
News categories: The Trade Desk, Brian Stempeck, Advertising, Digital TV, Market Research, OTT, USA

TheTake and LG introduce AI-powered Shoppable TV at CES
Jan 6, 2020 – TheTake has announced the launch of a shoppable video experience through partnerships with LG Electronics and U.S. media companies. Beginning this spring, owners of LG webOS Smart TVs will be able to shop on the partner networks' TV shows.
News categories: TheTake, LG Electronics, WarnerMedia, Michelle Fernandez, Larry Allen, Big Data, CES2020, Digital TV, Set Top Box, Smart TV, USA, UX

Tremor International acquires News Corp's Unruly
Jan 6, 2020 – Tremor International (AIM: TRMR) has reached an agreement with News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV) to acquire Unruly, News Corp's programmatic video marketplace. The deal marks the start of a three-year partnership with News Corp.
News categories: Tremor, News Corp, Unruly, Ofer Druker, Rebekah Brooks, Robert Thomson, Norm Johnston, Advertising, Big Data, MnA, Worldwide

77% of smart TVs owned by US broadband households now internet connected
Jan 6, 2020 – Parks Associates has announced research showing that more than 70% of US broadband households own at least one streaming entertainment product and 50% own a smart TV, with 77% of those TVs now being connected to the internet.
News categories: Parks Associates, Kristen Hanich, CES2020, Digital TV, Market Research, OTT, Smart TV, USA

Open Connectivity Foundation introduces Smart Home standard
Jan 2, 2020 – The Open Connectivity Foundation (OCF) has announced that products from BSC Computer, COMMAX, Haier, LG Electronics, Resideo, Samsung and SURE Universal will be showcased in completely interoperable smart home demonstrations at a press event in Las Vegas on January 6, 2020.
News categories: Open Connectivity Foundation, Viktor Ariel, Jörg Hofmann, Woo Seok Byun, Guohuo Chen, I.P. Park, Scott Harkins, CES2020, Smart Home, Worldwide

Xperi and TiVo to combine in all-stock transaction
Dec 19, 2019 – Xperi (Nasdaq: XPER) and TiVo (Nasdaq: TIVO) have entered into a definitive agreement to combine to create a consumer and entertainment technology business with one of the industry’s largest intellectual property (IP) licensing platforms.
News categories: TiVo Corp, Xperi Corp, David Shull, Jon Kirchner, Big Data, Digital TV, Licensing, Media Player, MnA, Mobile, Patent, Silicon IP, Smart Home, UX, Worldwide