Digital TV News: Turner

Catalina and Samba TV partner to transform media and measurement landscape
Jun 4, 2019 – Catalina Marketing and Samba TV have partnered to integrate shopper behavioral data and video viewership insights. The pair will build analytics tools that improve media buying and selling across all marketing channels, including in-store, digital, mobile OTT and linear TV.
News categories: Samba TV, Catalina, Ashwin Navin, Howard Shimmel, Jerry Sokol, Dr. Wes Chaar, Advertising, Big Data, OTT, USA

IDC expects worldwide semiconductor revenue to drop 7.2% in 2019
May 15, 2019 – After three consecutive years of growth, with year-over-year growth of 13.2% in 2018, the latest update from IDC forecasts that worldwide semiconductor revenue will decline to $440 billion in 2019, down 7.2% from $474 billion in 2018.
News categories: IDC, Mario Morales, Market Research, Semiconductor, Worldwide

Ooyala unveils Google Cloud integrations at NAB 2019
Apr 8, 2019 – Ooyala will showcase a range of new features for its Ooyala Flex Media Platform at NAB 2019. The platform now integrates with Google Cloud Video Intelligence and Google Cloud’s AI and Machine Learning products, for precise video analysis and metadata enrichment.
News categories: Ooyala, Google Cloud, Jonathan Huberman, Big Data, Content Distribution, Digital TV, NABShow, Worldwide

Samba TV measures effectiveness of Twitter in driving TV tune-in
Mar 28, 2019 – Samba TV has announced a partnership with Twitter to measure the effectiveness of Twitter in driving tune-in. In a beta trial, Samba found an average lift of 28% in Verified Tune-in Rate (VTR) for the measured premiere episodes.
News categories: Samba TV, Twitter, Ashwin Navin, Tim Perzyk, Inna Kern, Michael Engleman, Big Data, Digital TV, Social TV, USA

U.S. media companies and VIZIO form addressable advertising consortium
Mar 12, 2019 – U.S. media and technology companies, in collaboration with smart TV company VIZIO, have announced the formation of a consortium dedicated to the development and deployment of a new, open standard for addressable advertising on connected TVs.
News categories: VIZIO, Project OAR, William Wang, Mike Dean, Jesse Redniss, Dave Clark, Jodie McAfee, Advertising, Digital TV, OTT, Smart TV, USA

Samba TV tune-in measurement now available in the Google Marketing Platform
Mar 6, 2019 – Samba TV has announced an integration that allows broadcasters, networks, and media companies to measure lift in TV tune-in based on advertising across the Google Marketing Platform. Samba TV’s methodology links cross-screen ad exposure to its multi-source TV dataset.
News categories: Samba TV, Google Marketing Platform, Ashwin Navin, Marie Hughes, Advertising, Big Data, Digital TV, Worldwide

Tastemade expands linear OTT footprint with Amagi
Feb 12, 2019 – Amagi has announced that Tastemade has added another distribution partner for its linear channel and VOD content offering – now on Comcast, YouTube TV, Philo TV, Sony's PlayStation Vue, and T-Mobile, all powered by Amagi.
News categories: Amagi, Tastemade, Deepakjit Singh, Jeremy Strauss, Content Distribution, Digital TV, OTT, USA

WarnerMedia launches content innovation lab
Jan 22, 2019 – WarnerMedia has announced plans to launch the WarnerMedia Innovation Lab, an incubator that will combine emerging technologies with content from across its operating units to create new and innovative consumer experiences and businesses.
News categories: WarnerMedia, John Stankey, Jesse Redniss, 5G, Advertising, Big Data, Digital TV, Smart Home, USA, VR

NBCUniversal announces Direct-to-Consumer streaming service
Jan 14, 2019 – NBCUniversal has announced the planned launch of a new streaming service providing consumers access to premium content for free, with valuable partnership opportunities for advertisers and distributors.
News categories: NBCUniversal, Bonnie Hammer, Steve Burke, Maggie Suniewick, Digital TV, Europe, OTT, USA