Digital TV News: Tyler Fitch
Fox partners with Innovid for cross-platform measurement
Oct 12, 2022 – Innovid (NYSE: CTV) has announced a partnership with Fox Corporation (Nasdaq: FOXA, FOX) to measure cross-platform viewing consumption across its portfolio of news, sports, entertainment, and streaming properties.
News categories:
Innovid, Fox Corp, Tubi, Jo Kinsella, Dan Callahan, Tyler Fitch, Advertising, Big Data, Digital TV, Streaming, USA
AppNexus grows connected TV marketplace 748% year-over-year
Jul 12, 2018 – AppNexus has announced advertiser spend in its connected TV marketplace grew 748% percent year-over-year in the second quarter of 2018 versus the second quarter of 2017, and grew 69% percent quarter-over-quarter in the second quarter of 2018 versus the first quarter of this year.
News categories:
AppNexus, Eric Hoffert, Brian Lam, Tyler Fitch, Advertising, Digital TV, Results, Streaming, USA
AppNexus integrates with Tru Optik's OTT Marketing Cloud
Nov 8, 2017 – AppNexus and Tru Optik have announced that connected TV buyers and sellers using AppNexus' platform will be able to segment and target audiences based on data offered through the integration of Tru Optik's OTT Marketing Cloud.
News categories:
AppNexus, Tru Optik, Eric Hoffert, Andre Swanston, Tyler Fitch, Advertising, Big Data, Digital TV, Streaming, USA
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