Digital TV News: Valassis

Valassis launches Connected TV ad solution
Mar 11, 2020 – Valassis has announced a Connected TV solution to help brands engage the streaming TV audience by interests, in-market signals and location. With Valassis CTV, brands are able to serve and measure their ads to drive the ideal consumer to the nearest store.
News categories: Valassis, Jay Webster, Advertising, Digital TV, OTT, USA

Connected TV presents big opportunity for brands
Mar 5, 2020 – Valassis has shared research on connected TV (CTV) and consumers’ use of streaming TV services. The research will help brands and marketers understand consumer behavior in order to plan effective, engaging campaigns.
News categories: Valassis, Jay Webster, Advertising, Digital TV, Market Research, OTT, USA