Digital TV News: Virgin Media

Channel 4 to use Sky's AdSmart technology
Sep 17, 2019 – Sky and Channel 4 have announced a partnership spanning content, technology and innovation. Channel 4 will use Sky’s AdSmart technology to deliver addressable ads across its portfolio of linear channels to both Sky and Virgin Media households.
News categories: Channel 4, Sky, Alex Mahon, Stephen van Rooyen, Advertising, Cable TV, Digital TV, Satellite, UK

Synamedia appoints VP for Advanced Advertising and Data
Aug 27, 2019 – Synamedia has appointed Scott Kewley as VP Advanced Advertising and Data Products. Scott will lead Synamedia’s addressable advertising and data monetization business, building on the firm's collaboration with Sky on its AdSmart platform.
News categories: Synamedia, Scott Kewley, Jean-Marc Racine, Advertising, Big Data, Digital TV, Worldwide

Sky Media reveals power of addressable TV
Aug 15, 2019 – Sky Media has announced that it has partnered with BVA BDRC, Differentology and Affectiva to measure the impact of addressable TV campaigns using its AdSmart product. The extensive study included facial coding and emotional analytics.
News categories: Sky Media, Jamie West, Advertising, Big Data, Digital TV, Market Research, UK

Half of UK homes now subscribe to TV streaming services
Aug 7, 2019 – Around half of all UK homes now subscribe to TV streaming services according to Ofcom’s Media Nations report. The number of UK households signed up to the most popular streaming platforms increased from 11.2m (39%) in 2018 to 13.3m (47%) in 2019.
News categories: Ofcom, Yih-Choung Teh, Digital TV, Market Research, OTT, UK

Virgin Media's live UHD coverage of Roland-Garros first in UK with HDR
May 25, 2019 – Virgin Media will become the first UK TV platform to broadcast an event in 4K UHD with HDR when Eurosport’s coverage of Roland-Garros starts on May 26. Virgin Media will use Hybrid Log Gamma (HLG) technology in the transmissions to its V6 set top box.
News categories: Virgin Media, Eurosport, David Bouchier, Content Distribution, Digital TV, Set Top Box, UK

UK leads Europe's TV market into cord-cutting era
Apr 25, 2019 – According to Strategy Analytics, declining pay TV subscriptions in the UK suggest that cord-cutting is now beginning to affect the European market. The UK saw a net decline in pay TV households of 424,000 in 2018, the largest decline of any European country.
News categories: Strategy Analytics, Michael Goodman, Digital TV, Europe, Market Research

Liberty Global announces Prime Video partnership with Amazon
Apr 23, 2019 – Liberty Global has announced a deal to make the Amazon Prime Video content and viewing experience available to Virgin Media TV customers in the UK. Virgin Media will be the first of Liberty Global's European operations to integrate the app.
News categories: Liberty Global, Prime Video, Virgin Media, Enrique Rodriguez, Jay Marine, Lutz Schüler, Apps, Cable TV, Digital TV, Europe, OTT, Set Top Box, UK

Virgin Media and Sky unveil UK launch date for AdSmart
Mar 27, 2019 – Virgin Media and Sky have announced that, using AdSmart technology, addressable TV advertising will be available across the Virgin TV footprint in the UK from Monday 1st July. The launch of AdSmart will enable advertisers to target a potential audience over time of more than 30 million viewers.
News categories: Sky Media, Virgin Media, Jamie West, Pat Kiely, Advertising, Cable TV, Digital TV, Ireland, Set Top Box, UK

Eros Now integrated with Virgin TV connected boxes
Feb 28, 2019 – Eros Now (NYSE:EROS) has announced an integration deal with Virgin Media in the United Kingdom. The premium Indian OTT app will be available on Virgin TV connected boxes as part of its 'Desi Pack' with effect from February 28, 2019.
News categories: Eros Now, Virgin Media, Rishika Lulla Singh, David Bouchier, Apps, Cable TV, Digital TV, OTT, Set Top Box, UK