Digital TV News: WarnerMedia

Third of Netflix subscribers might switch to a cheaper, ad-supported tier
Jul 9, 2019 – There has been speculation that Netflix will introduce an ad-based tier. According to TDG, a third of Netflix users would consider changing to such a less-expensive option, with more than half of those moderately likely to or definitely would switch.
News categories: The Diffusion Group, Michael Greeson, Digital TV, Market Research, OTT, USA

WarnerMedia names upcoming D2C service HBO Max
Jul 9, 2019 – WarnerMedia has unveiled HBO Max as the name of its new streaming service. The service will include an extensive collection of exclusive original programming as well as content from WarnerMedia’s portfolio of brands and libraries.
News categories: WarnerMedia, Robert Greenblatt, Digital TV, OTT, USA

WarnerMedia chooses AsiaSat for HD distribution in Asia
Jun 18, 2019 – AsiaSat has been selected by WarnerMedia as its partner for the distribution of the regional HD services of CNN International, Cartoon Network, Boomerang and Warner TV, as well as HBO HD in South Asia, via AsiaSat 7 in the Asia-Pacific.
News categories: AsiaSat, Turner, WarnerMedia, Ina Lui, James Crossland, Asia, Content Distribution, Digital TV, Satellite

Mobile time surpasses TV time in the U.S.
Jun 5, 2019 – This year, for the first time, US adults will spend more time using their mobile devices than they will spend watching TV, with smartphone use dominating mobile time, according to eMarketer.
News categories: eMarketer, Yoram Wurmser, Eric Haggstrom, Digital TV, Market Research, Mobile, USA

Xandr Community brings together advertisers, publishers, and consumers
May 14, 2019 – Xandr, AT&T's advertising and analytics company, has announced the formation of Community, a curated marketplace of publishers that enables advertisers to reach their audiences at scale in a brand-safe, privacy-protected, premium video environment.
News categories: Xandr, Brian Lesser, Donna Speciale, Henry Embleton, Mark Rotblat, Reed Barker, Advertising, Big Data, Digital TV, USA

AT&T US down 627k; Vrio down 32k video subs in 1Q 2019
Apr 24, 2019 – AT&T (NYSE:T) has reported results for the first quarter of 2019. Total U.S. video subscribers were down 627,000 in the quarter with DIRECTV NOW accounting for 83,000 of the losses. For Vrio in Latin America, net subscribers also declined, by 32,000.
News categories: AT&T, Digital TV, IPTV, Latin America, OTT, Results, Satellite, Subscribers, USA

AT&T sells Hulu minority stake back to Hulu
Apr 15, 2019 – AT&T (NYSE:T) and Hulu have announced an agreement by which AT&T has sold its minority stake in Hulu back to the streaming video joint venture. The transaction valued Hulu at $15 billion, with AT&T's 9.5% interest valued at $1.43 billion.
News categories: AT&T, Hulu, Randy Freer, Digital TV, MnA, OTT, USA

Encoding.com to show broadcast and OTT Cloud media processing at NAB 2019
Apr 4, 2019 – Encoding.com will announce at this year's NAB Show support for Apple ProRes encoding, Dolby Vision HDR transcoding, Nielsen CPVOD watermarking and ultra-fast processing for large video files via its proprietary chunk parallel processing technology.
News categories: Encoding.com, Jeff Malkin, Jean-Christophe Morizur, Content Distribution, Digital TV, NABShow, Worldwide

U.S. media companies and VIZIO form addressable advertising consortium
Mar 12, 2019 – U.S. media and technology companies, in collaboration with smart TV company VIZIO, have announced the formation of a consortium dedicated to the development and deployment of a new, open standard for addressable advertising on connected TVs.
News categories: VIZIO, Project OAR, William Wang, Mike Dean, Jesse Redniss, Dave Clark, Jodie McAfee, Advertising, Digital TV, OTT, Smart TV, USA