Digital TV News: Yancey Douris
Calkins Digital OTT and mobile apps to integrate comScore audience data
May 17, 2017 – Calkins Digital has announced that it is working with comScore to streamline the integration of verified third-party audience measurement data on OTT platforms, a critical step in the process of local media owners’ monetization of their content and audience across their digital platforms.
News categories:
Calkins Digital, comScore, Yancey Douris, Guy Tasaka, Steve Walsh, Apps, Big Data, Digital TV, Mobile, Streaming
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