Digital TV News: YouTube TV

Streaming eclipses traditional TV among U.S. adult streamers
Sep 25, 2019 – The share of U.S. adult TV viewers who stream at least some of their TV content has plateaued at around 65%, according to Horowitz Research. Among the 2 in 3 adult Americans who stream, however, there is a growing reliance on streamed content.
News categories: Horowitz Research, Adriana Waterston, Digital TV, Market Research, OTT, USA

Major U.S. pay-TV providers lost ~1.53 million subscribers in 2Q 2019
Aug 12, 2019 – According to the Leichtman Research Group (LRG), the largest pay-TV providers in the U.S. lost about 1,530,000 net video subscribers in 2Q 2019, compared to a pro forma net loss of about 420,000 subscribers in 2Q 2018.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, OTT, Satellite, Subscribers, USA

Tastemade selects Telaria for programmatic OTT and CTV advertising
Jul 10, 2019 – Tastemade has selected Telaria (NYSE:TLRA) as a supply-side partner to monetize its OTT and connected TV inventory programmatically. The partnership will enable more programmatic advertisers to reach Tastemade's unique audience.
News categories: Telaria, Tastemade, Adam Lowy, Jeffrey Imberman, Advertising, Big Data, Digital TV, OTT, USA

Major U.S. pay TV providers lost ~1,325,000 subscribers in 1Q 2019
May 14, 2019 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. lost about 1,325,000 net video subscribers in 1Q 2019, compared to a pro forma net loss of about 305,000 subscribers in 1Q 2018.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, OTT, Satellite, Subscribers, USA

Altice USA to acquire Cheddar
Apr 30, 2019 – Altice USA (NYSE: ATUS) has announced that it has reached an agreement to acquire Cheddar, the digital-first news company, for $200 million. The transaction is expected to close in the next two months upon receipt of regulatory approval.
News categories: Altice USA, Cheddar, Dexter Goei, Jon Steinberg, Advertising, Digital TV, MnA, USA

One-third of U.S. TV content viewers report owning an antenna
Apr 24, 2019 – The latest data from Horowitz Research reveal that while TV content viewers in the U.S. are experimenting with new streaming services like YouTube TV, Sling TV, and others, a traditional viewing technology is re-emerging: antennas.
News categories: Horowitz Research, Stephanie Wong, Adriana Waterston, Digital TV, Market Research, OTT, Terrestrial, USA

Verizon makes YouTube TV available to its customers
Apr 23, 2019 – Verizon and Google have announced a partnership to bring YouTube TV to Verizon customers. YouTube TV membership includes six accounts per household, each with its own unique recommendations and personal DVR with no storage space limits.
News categories: Verizon, YouTube TV, Erin McPherson, Heather Rivera, Digital TV, OTT, USA

YouTube Apps to launch on Fire TV; Prime Video on Chromecast and Android TV
Apr 18, 2019 – Amazon (NASDAQ: AMZN) and Google (NASDAQ: GOOGL) have announced that the official YouTube app will soon launch on Amazon Fire TV devices and Fire TV Edition smart TVs, and that the Prime Video app will be available for streaming to Chromecast and Chromecast built-in devices.
News categories: Prime Video, YouTube, Android TV, Apps, Digital TV, OTT, Set Top Box, Smart TV, Worldwide

Discovery and YouTube announce live and on-demand partnership
Apr 10, 2019 – Discovery and YouTube have announced a distribution agreement that will extend Discovery's portfolio of brands on YouTube TV’s live TV and on-demand subscription service and increase YouTube TV's lifestyle and factual content offering.
News categories: Discovery, YouTube TV, Eric Phillips, Lori Conkling, Content Distribution, Digital TV, OTT, USA