Digital TV News: eMarketer

FPT Television selects Telaria for connected TV video ad management
Dec 3, 2018 – FPT Television has announced that it has selected Telaria (NYSE:TLRA) as its preferred Video Management Platform for monetizing and managing connected TV supply. FPT Television provides IPTV to more than one million households in Vietnam.
News categories: Telaria, FPT Television, Kevin Smyth, Nguyen Hoang Linh, Advertising, Digital TV, IPTV, Vietnam

RhythmOne expands range of Smart TV advanced ad impression units
Nov 27, 2018 – RhythmOne (LSE AIM: RTHM) has announced that its advanced TV and video solution, YuMe by RhythmOne, is now offering an expanded set of Smart TV Impression Units to meet the evolving needs of marketers.
News categories: RhythmOne, Jorg Nowak, Advertising, Digital TV, North America, Smart TV

Simpli.fi launches addressable CTV and OTT advertising solution
Oct 23, 2018 – Simpli.fi has announced an expansion of its advanced TV capabilities, including nationwide addressable targeting, intent-based behavioral targeting, and granular demographic targeting for OTT and Connected TV inventory.
News categories: Simpli.fi, Frost Prioleau, Advertising, Digital TV, OTT, USA

Sizmek unveils solution for Advanced TV
Sep 12, 2018 – Sizmek has announced the launch of an Advanced TV initiative with plans to roll-out an integrated solution across linear, addressable, and connected TV. Users will be able to apply AI-driven insights from digital advertising to TV for optimal targeting, reach and frequency.
News categories: Sizmek, Mark Grether, Mark Zagorski, Carmen Graf, Advertising, Big Data, Digital TV, USA

RhythmOne guarantees advanced TV audience delivery
Jul 31, 2018 – RhythmOne (LSE AIM: RTHM) has announced that it will offer its US clients guaranteed in-demo delivery of advanced TV campaigns. The offering provides clients with campaign-level audience measurement while accessing RhythmOne’s network of app publishers within its advanced TV marketplace.
News categories: RhythmOne, Todd Johnson, Felix Hansen, Advertising, Big Data, Digital TV, USA

Exodus from pay TV in the U.S. accelerates despite OTT partnerships
Jul 24, 2018 – Even as traditional pay TV providers form partnerships with former over-the-top (OTT) rivals to retain customers, U.S. cord-cutting continues to outpace projections. According to eMarketer, the number of cord-cutters will climb 32.8% this year to 33.0 million.
News categories: eMarketer, Christopher Bendtsen, Paul Verna, Cable TV, Digital TV, IPTV, Market Research, OTT, Satellite, Subscribers, USA

AppNexus grows connected TV marketplace 748% year-over-year
Jul 12, 2018 – AppNexus has announced advertiser spend in its connected TV marketplace grew 748% percent year-over-year in the second quarter of 2018 versus the second quarter of 2017, and grew 69% percent quarter-over-quarter in the second quarter of 2018 versus the first quarter of this year.
News categories: AppNexus, Eric Hoffert, Brian Lam, Tyler Fitch, Advertising, Digital TV, OTT, Results, USA

ViewLift integrates Alexa voice control into its Fire TV apps
Jun 12, 2018 – ViewLift has brought Alexa-based voice-activation to its video applications on Fire TV, by integrating Alexa Video Skill capabilities into its feature set. All of ViewLift's partners now can incorporate Alexa voice controls into their Fire TV applications.
News categories: ViewLift, Vishal Parikh, Apps, Digital TV, Set Top Box, Smart Home, USA, Worldwide

Ooyala releases State of the Media Industry 2018 report
May 23, 2018 – For media companies who have yet to adopt a data-centric and mobile-first approach to connecting with ever-elusive audiences, Ooyala offers a wake-up call via its new State of the Media Industry 2018 report.
News categories: Ooyala, Belsasar Lepe, Digital TV, Market Research, Mobile, Worldwide