Digital TV News: iQ Media

egta survey shows continued transformation of the advertising industry
Jul 12, 2019 – Over 100 CEO’s and senior executives from surveyed egta members expect growth in ad spend for both Total Video and Total Audio in the next three years. An exclusive survey carried out by egta sheds light on the continued transformation the advertising industry is expecting.
News categories: egta, Katty Roberfroid, Advertising, Market Research, Worldwide

Tastemade selects Telaria for programmatic OTT and CTV advertising
Jul 10, 2019 – Tastemade has selected Telaria (NYSE:TLRA) as a supply-side partner to monetize its OTT and connected TV inventory programmatically. The partnership will enable more programmatic advertisers to reach Tastemade's unique audience.
News categories: Telaria, Tastemade, Adam Lowy, Jeffrey Imberman, Advertising, Big Data, Digital TV, OTT, USA

beIN SPORTS renews with Nielsen for U.S. TV ratings
Jul 2, 2019 – beIN SPORTS has signed a TV measurement agreement with Nielsen (NYSE: NLSN) for the U.S. Under the agreement, both beIN SPORTS and beIN SPORTS en Español will continue to receive market intelligence and person-level viewing data for both networks.
News categories: Nielsen, beIN SPORTS, Peter Bradbury, Antonio Briceño, Advertising, Big Data, Digital TV, USA

MOBITV adds $50m in funding
Jul 1, 2019 – MOBITV has closed over $50M in funding from Oak Investment Partners, Ally Financial, and Cedar Grove Partners. The funding will be used to accelerate the growth of the company’s international footprint, while it continues to strengthen the MOBITV CONNECT platform for Pay TV operators.
News categories: MOBITV, Oak Investment Partners, Charlie Nooney, Bandel Carano, Apps, Digital TV, IPTV, USA, Venture Capital, Worldwide

Linius signs commercial deal with SportsHero
Jul 1, 2019 – Linius Technologies (ASX:LNU) has signed an agreement with SportsHero (ASX:SHO) under which SportsHero will use Linius technology in its SportsHero app and through its 'white label' solutions, including the 'Kita Garuda' football app.
News categories: Linius Technologies, SportsHero, Hemisphere, Chris Richardson, Tom Lapping, Apps, Big Data, Digital TV, Indonesia

Almost 14 million Australians have subscription or pay TV
Jul 1, 2019 – Research from Roy Morgan shows that 13,975,000 Australians aged 14+ now have access to some form of Pay TV/Subscription TV or Subscription Video on Demand (SVOD). Netflix is the clear market leader with nearly 11.5 million Australians having a subscription.
News categories: Roy Morgan, Michele Levine, Australia, Digital TV, Market Research, OTT, Subscribers

4C launches solution to help marketers reach cord-cutters and cord-nevers
Jun 27, 2019 – 4C has announced its Elusive Audiences offering. Through the Scope by 4C platform, marketers can use real-time viewership data in combination with first-party data to target viewers who don’t watch linear television, effectively extending reach to untapped audiences.
News categories: 4C Insights, Lance Neuhauser, Advertising, Big Data, USA

The Q India and Mediology partner on ad sales
Jun 27, 2019 – QYOU Media (TSXV:QYOU; OTCQB: QYOUF) has announced that it has partnered with Mediology to drive ad sales for The Q India across its various mobile and OTT distribution outlets. Mediology owns and operates India’s largest vernacular ad network Readwhere AdExchange.
News categories: QYOU Media, Mediology, Curt Marvis, Manish Dhingra, Advertising, Digital TV, India, OTT

UniqCast to deliver turnkey hybrid TV solution to Mawarid Electronics
Jun 17, 2019 – Mawarid Electronics offers internet and voice services to customers in Saudi Arabia. With UniqCast, Mawarid Electronics aims to offer full triple play services to their customers, as we well as to other service providers in the region.
News categories: UniqCast, Mawarid Electronics, Darko Robič, www.mel.sa/, Content Distribution, Digital TV, Satellite, Saudi Arabia, Set Top Box, Terrestrial, TV Everywhere