Virgin Media adds 80,800 HD DVR subscribers in 3Q09

• TV customer net additions of 37,000 (Q3-08: 37,800) to 3.71m (Q3-08: 3.58m)
• Video-on-demand (VOD) average monthly reach of 55% of digital customers (Q3-08: 49%)
• Highest ever average VOD views of 66m per month (Q3-08: 45m)

LONDON — Virgin Media Inc. (NASDAQ: VMED; LSE: VMED) announces results for the quarter ended September 30, 2009.

Television

Total TV net additions were 37,000 in the quarter (Q2-09: 20,400; Q3-08: 37,800).

Customers are increasingly using and being attracted by our market-leading VOD services. On a monthly basis, 55% of our digital TV customers and 69% of customers on our “XL” top basic tier use VOD. Average views per user per month in the quarter were 33 compared to 27 a year ago.

During the quarter, we added 80,800 V+ HD DVR subscribers to reach an installed base of 749,300. This represents a penetration level of 21% of our digital subscribers which leaves significant further up-sell opportunities.

Consumer Operations Statistics (‘000s):

                       Q3 2009  Q2 2009  Q3 2008
                       -------  -------  -------
Consumer RGUs
    Television         3,709.0  3,672.0  3,576.5
        Digital TV     3,599.3  3,543.3  3,407.9

Net Consumer RGU adds
    Television            37.0     20.4     37.8
        Digital TV        56.0     32.9     54.4

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