Malaysia's Astro launches 'Astro On-The-Go' for iPadWednesday, May 30th, 2012
Take Astro with You, Wherever You Go; Watch the Best of Astro on your smartphone, tablet, laptop and PC
KUALA LUMPUR — Imagine that you are watching the last 10 minutes of an exciting football Finals at home, when your friend arrives to pick you up and you have to be on your way. Imagine the frustration of missing out on the winning goal. With Astro On-The-Go, you will never have to experience such frustration ever again, as you can now take that LIVE game with you wherever you go.
Watch the best of Astro on smartphones, tablets or laptops with Astro On-The-Go—an innovative service which delivers non-stop entertainment anytime, anywhere. With Astro On-The-Go, customers can enjoy immediate access to Astro TV Channels, LIVE Events, Video-On-Demand (VOD) and Catch Up TV across multiple online and mobile devices, starting with the iPad.
Dato’ Rohana Rozhan, Chief Executive Officer of Astro said, “As a leading-edge innovator, Astro has many ‘firsts’ like High Definition, 3D, PVR and Astro First. Today, we proudly unveil another innovative ‘first’ and I am proud to introduce Astro On-The-Go, an innovative new service where you can enjoy your favourite shows on the devices of your choice. Astro On-The-Go is an individual’s Personal TV experience which you can take with you, your favourite Astro shows from your home to your smartphone, tablet and laptop on the go. For instance, you can be enjoying live football matches on your iPad while you are traveling in your car.
Astro On-The-Go also satisfies the demands of the younger generation and is the perfect complement to their lifestyle choices. Astro On-The-Go marks our journey from the living room to all rooms within each and every household. We at Astro aspire to grow our customer base by addressing the lifestyle needs of not only the household, but also the individuals within each home. Through Astro On-The-Go and more innovative services to come, we believe we can be the customer’s choice for entertainment, education and information.”
Astro On-The-Go will be available in three phases. In the first phase, all Astro customers will be able to experience free preview of Astro On-The-Go from today until 31 August 2012. This free preview includes 11 TV channels, Catch Up Titles, Video On Demand Titles and LIVE events. In addition all Astro customers will be able to catch all 31 LIVE matches of UEFA EURO 2012, exclusive UEFA Catch Up videos, and UEFA VOD titles via Astro On-The-Go on their device of choice.
The commercial roll out of Astro On-The-Go, which starts on 1 September 2012 onwards, will see only Astro B.yond IPTV customers and customers with more than one decoder will be entitled to the service. During this phase, Astro On-The-Go will be extended to Android devices too. Phase three culminates in Astro On-The-Go being offered to all Astro customers and subsequently to non-Astro customers by the end of the year.
Take the best of Astro with you, wherever you go
Currently, the 11 TV channels available on Astro On-The-Go includes CNN, Disney Channel, Disney Junior, One HD, Astro Awani, Astro Xiao Tai Yang, Astro TVIQ, Astro Warna, Astro AEC, Astro Ria Plus, and Astro Shuang Xing. More TV channels will be introduced in the near future.
Astro also introduces Video-On-Demand on Broadband connected decoders with PVR with access to a large library of local and international Video-On-Demand titles. With this, Astro customers can, for the first time, watch the latest Astro First and Sundance movies anywhere, anytime. More titles will soon be added into the VOD library, including exciting box office titles such as “Black Swan,” “Dorian Gray,” “California Solo” as well as Astro First Movie “Nongkrong.”
The video lineup on Catch Up TV will soon be extended to include new titles, which includes Malay hit “Ngongkrong” and local educational series “Oh My English,” Korean dramas such as “Secret Garden,” “Scales of Justice,” and “Its Ok Daddy’s Girl,” as well as Disney favourites in “Phineas and Ferb” and “Art Attack.”
Dato’ Rohana continued, “Astro On-The-Go and VOD reflects Astro’s continuous growth, as our ongoing efforts to embrace technological innovations and new content delivery platforms have allowed us to unlock Astro’s true potential as an integrated media group.
With Astro On-The-Go, everyone can watch, listen and even read the very best of Astro, anywhere and anytime, over any device of their choice. This is a significant step towards Astro’s aspiration to grow our customer base and to extend our reach to a wider viewership across every generation of Malaysians, wherever they are.”