Mediaset Subsidiary RTI Chooses Irdeto ActiveCloak™ for Media to Secure and Deliver Content to iOS DevicesWednesday, June 6th, 2012
Irdeto’s dynamic security solution protects Premium Play app and helps RTI deliver more value and content to its subscribers
AMSTERDAM — Irdeto (JSE: NPN), a global software security and media technology company, has announced that Mediaset SPA Subsidiary Reti Televisive Italiane (RTI), a leading Italian over-the-top (OTT) and digital terrestrial operator, has chosen Irdeto ActiveCloak™ for Media to secure and deliver video on demand and premium live streaming content through its Premium Play application for iOS devices, in particular iPads and iPhones.
Irdeto will work with RTI and its partners to introduce Premium Play to current and future device platforms.The patented Irdeto ActiveCloak solution is a secure implementation of Microsoft Smooth Streaming and PlayReady DRM that ensures RTI applications and video content have the industry’s most effective attack resistance incorporating renewable, dynamic security. It also ensures that security never interferes with the user experience and there is a high quality of service to legitimate customers.
“We understand that in the fast changing and highly competitive Italian broadcast market we need to be able to offer our customers the ability to access premium content wherever they are, whenever they want and on any device they like,” said Marco Rosini, senior Vice President of Sales and Marketing at Mediaset Premium, the pay TV branch of RTI. “The secure delivery of our content will ensure that our customers have a wider access to content than ever before and by working with Irdeto and our partners, we’re now able to empower these new services on a wide range of connected devices and to provide a more compelling viewing experience to our customers.”
The new partnership will allow RTI to take advantage of consumers’ increasing demand for access to content anytime, anywhere, by delivering a rich user experience and plethora of entertainment on demand and online. RTI’s innovative apps also enable customers to watch, search, discover and share TV shows, movies and live sports whenever and wherever they want.
“Irdeto’s goal is to be the trusted security partner to over-the-top leaders like RTI that want to provide consumers with access to premium content on the world’s most popular new devices,” said Ben Bennett, senior vice president of sales and marketing, Online, Irdeto. “We are delighted and honored that Mediaset and RTI selected Irdeto as its security partner for this program along with our Active Cloak for Media solution. What RTI is doing with their Premium Play service is exactly what digital TV consumers around the world are demanding – great content anywhere, anytime”.
Irdeto ActiveCloak for Media protects everything from catch-up TV to Hollywood movies, delivered over-the-top or through the home network, helping content owners, operators and CE manufacturers to build a successful digital media business model that can be securely monetized. Leading providers like Comcast, Rogers, Mediaset, Astro and Sony rely on Irdeto to protect and enable their digital media businesses.