July 17, 2006 - Actions Semiconductor Co., Ltd. (Nasdaq: ACTS), one of China's leading fabless semiconductor companies that provides comprehensive mixed-signal system-on-a-chip (SoC) solutions for portable consumer electronics, today announced the launch of its new Series 7500 products and the introduction of its Series 13 product family.

Actions' Series 7500 products are targeted at the value segment of the personal media player market. The Series 7500 products feature 0.18 micron process technology and offer customers optimized power consumption and enhanced CD-quality audio capability at a competitive price. Shipping of the Series 7500 products is expected to commence in August.

Actions' Series 13 product family is designed to bring high-end functionality to the personal media player mass market by providing a solution with advanced features at highly compelling price points, thereby offering customers a strong functionality to price ratio. Our Series 13 products feature dual-core architecture with 32bit MIPS+24 bit DSP, a flexible Linux operating system and full audio and video functionality. Series 13 products are compatible with MP3, ADPCM, WMA, OGG, APE, Audible, and WAV audio formats, and feature video playing and recording capabilities that support WMV, AMV, MPEG-4 SP, and MJPEG QVGA 30fp formats. The Series 13 products are compatible with Windows Media Digital Rights Management 10 (WMDRM10) and PlaysForSure. Actions expects to begin sampling Series 13 products over the next few months and to make the products commercially available by year end 2006.

"We continue to work diligently at diversifying our product portfolio to opportunistically strengthen our presence in all segments of the personal media player market," commented Mr. Nan-Horng Yeh, the Chief Executive Officer of Actions. "Actions is excited to continue to build upon its broad foundation of innovative, cost advantageous products through new and improved offerings."

About Actions Semiconductor

Actions Semiconductor is one of China's leading fabless semiconductor companies that provides mixed-signal and multimedia SoC solutions for portable consumer electronics. Actions Semiconductor products include SoCs, firmware, software, solution development kits, as well as detailed specifications of other required components and references to the providers of those components. Actions Semiconductor also provides total product and technology solutions that allow customers to quickly introduce new portable consumer electronics to the mass market in a cost effective way. The company is headquartered in Zhuhai, China, with offices in Beijing and Shenzen. For more information, please visit the Actions Semiconductor website at http://www.actions-semi.com.

For More Information:

Suzanne Craig or Lisa Laukkanen
The Blueshirt Group for Actions Semiconductor
[email protected] or
[email protected]
415-217-4962 or 415-217-4967

Chung Hsu
Director of Investor Relations
Actions Semiconductor
[email protected]
+86-756 3392 353 *1015