Additional Siano single-chip solutions now available from Alps Electric and Samsung Electro-Mechanics

AUGUST 29, 2006 - Siano Mobile Silicon, a fabless semiconductor maker of solutions for Mobile Digital TV (MDTV), announced today the launch of its new product, the SMS1010 single-chip receiver for mobile digital TV (MDTV).

In addition, the company announced integrated single chip solutions available from its partners Alps Electric and Samsung Electro-Mechanics, using Siano's SMS1000 CMOS silicon.

Siano's newly sampled SMS1010, as well as Alps' TDPE1 and Samsung Electro-Mechanics' MCS01M, will be demonstrated in Siano's booth (Mobile Zone Area, Stand 255) at IBC, September 8-12 in Amsterdam.

Siano's SMS1010 multi-band, multi-standard low power and small size solution enables TV reception everywhere on a variety of handheld devices, such as mobile phones, PDAs, portable video and media players, and notebooks. The SMS1010's integrative and system oriented design approach enables the integration of MDTV functionality to mobile and handheld systems at a reduced system cost, minimum physical space, and fast time to market.

Siano's SMS1010 supports several MDTV standards utilized in the different geographies in the world, including DVB-T, DVB-H, T-DMB, DAB and DAB-IP, as well as four different spectrum bands. Packaged in a thin LGA package, the all-CMOS SMS1010 measures 7.9mm x 6.2mm x 1mm, and integrates an RF tuner and demodulator. The SMS1010's average power consumption in DVB-H mode is less than 22mW. Additionally, unlike some of its competing solutions, the SMS1010 doesn't need any external memory, nor a VCO.

"As the mobile DTV market starts ramping up, and especially in 2007, customers need a single chip solution at prices below $10," said Alon Ironi, CEO, Siano. "The SMS1010 exactly targets this need."

Through its partners Alps Electric and Samsung Electro-Mechanics, Siano now also offers highly integrated single-chip solutions that include all passive components, making miniature chip-like modules for MDTV:
• Alps Electric, the leading Japanese supplier of broadcasting tuners and modules for wireless applications such as WLAN (WiFi) and Bluetooth, offers the TDPE1 Type module for MDTV.
• Samsung Electro-Mechanics, Korea's leading maker of electronic parts and components, offers the MCS01M, a 9 x 11x 1.4 mm module for MDTV. The MCS01M comes in a BGA-48 pin package. In addition, Samsung Electro-Mechanics offers a miniature MDTV USB card, which seamlessly turns every notebook computer into a mobile TV set.

"Both Alps and Samsung Electro-Mechanics sell millions of TV tuner modules every year, as well as other wireless modules," said Ironi. "By harnessing the advanced miniaturization technologies and vast mass-production experience of these partners, Siano is able to offer its customers another optional route for integrating MDTV into handheld and automotive products."

About Siano Mobile Silicon

Siano Mobile Silicon provides integrated silicon receivers for the mobile digital TV (MDTV) market. Tailored for handheld and mobile devices, the company's all-CMOS multi-standard solution overcomes engineering challenges such as mobility reception, hand-offs, power consumption, form factor and small antenna. Since its establishment in June 2004, Siano raised $34.5M from JVP, Walden Israel, Star Ventures, and Bessemer Venture Partners; and has 50 plus employees. It is based in Israel, with business development offices in Beijing, Taipei, and Seoul. In May 2005 Siano was selected to the prestigious Red Herring 100 Europe, a list of the most promising start-ups in EMEA.

For additional information on Siano Mobile Silicon's solutions, visit www.siano-ms.com.

Contacts
Siano
ink Communications
Jennifer Hicks, 617-488-0988 ext. 2
[email protected]
or
Alps
Rie ANDO
[email protected]
or
Samsung Electro-mechanics
Johee Lee
[email protected]