Amazon Unbox Offers Thousands of DVD-Quality Picture TV Shows, Movies and Other Videos From Around the World; Unbox RemoteLoad™ Technology Allows Customers to Buy From One PC and Download to Another; "Star Trek," VH1 Make Digital Download-to-Own Debut

SEPTEMBER 7, 2006 – Amazon.com (Nasdaq:AMZN) today announced the launch of Amazon Unbox™, a new digital video download service offering customers thousands of television shows, movies and other video content from more than 30 studio and network partners from Hollywood and around the world. Unbox is the only video download service to offer DVD-quality picture. In addition, Unbox RemoteLoad™ technology allows customers to buy from one PC (such as an office computer) and download to another (such as a home computer). Customers can visit www.amazon.com/unbox to try the Unbox service with a free TV show.

Unbox offers triple the video quality of the leading commercial Internet video services, delivering content encoded at 2,500 kilobits per second using the ultra-efficient VC-1 Advanced Profile codec. At no additional charge, Unbox also automatically includes a second file optimized for playback on any Windows Media-compatible portable device. In addition, Unbox uses progressive download, eliminating the need to wait for the entire video to download before watching. This means the typical cable broadband customer can start watching any Unbox TV show or movie within five minutes of ordering.

"Amazon Unbox offers TV and movie enthusiasts a fast, convenient way to watch thousands of their favorite videos from around the world," said Bill Carr, Amazon.com's vice president of digital media. "Now Amazon.com customers can choose to get videos delivered to their doorstep from Amazon's DVD store or choose Amazon Unbox and download DVD-quality picture movies or television shows to their PC."

Unbox RemoteLoad technology offers customers the convenience of shopping for Unbox videos on Amazon.com from any Internet-connected PC -- like their PC at the office -- and download their videos to that PC or any other connected PC -- like their PC at home. Plus, customers get the added flexibility of taking their video collection on the go using any Windows Media video-compatible portable device, including the popular Creative Zen Vision:M.

"Amazon has built the ultimate solution for anyone who has ever had a friend or coworker tell them that they missed a great TV show last night," said Carr. "Now customers can visit Amazon.com while at work and download DVD-quality TV shows and movies to their PC at home or wherever it is most convenient for them to watch."

Amazon Unbox customers will be able to access their videos in the Amazon Your Media Library, a personalized Web page that indexes and organizes their media purchases from Amazon.com, including books, CDs, DVDs and Unbox Videos. Your Media Library provides each Unbox customer a place to keep track of their Unbox video purchases, and even download them to an additional PC.

Amazon Unbox customers can download episodes of their favorite television shows that aired as recently as last night or favorites from decades past. Unbox offers current hits from top networks like CBS with "CSI" and "Numb3rs" and FOX with "24" and "Prison Break" as well as classics like "Buffy the Vampire Slayer," "Firefly" and "Star Trek." Unbox also offers a broad selection of popular shows from cable networks such as A&E, Cartoon Network, Discovery Channel, FX and several channels from MTV Networks, including Comedy Central, Nickelodeon, MTV and VH1. From September 14th through September 27th, all of the final, cliffhanger episodes from last season's "CSI," "CSI: Miami" and "CSI:NY" will be available for $0.01 to celebrate CSI Week and the launch of the season for all three "CSI" series.

Several television series and films will make their digital download debut with Amazon Unbox, including all 79 episodes of the original "Star Trek" series (plus the pre-Shatner original pilot), many anime series including "Mobile Suit Gundam SEED." HGTV, FINE LIVING TV Network and VH1 are three networks making their digital download debut, offering titles such as "Design on a Dime," "America's Dream 18" and "Breaking Bonaduce," respectively.

Movies available on Unbox include new releases such as "V for Vendetta," "Inside Man," "Failure to Launch," "RV" and "Walk the Line" as well as numerous classics like "Ben Hur," "Chinatown" and "Poseidon Adventure" from top studios including 20th Century Fox, Paramount Pictures, Sony Pictures, Universal Pictures, Warner Bros. Entertainment and Metro-Goldwyn-Mayer Studios, Inc. Unbox will also have independent films from studios such as Focus Features, Fox Searchlight and Lionsgate, including "Akeelah and the Bee," "Brokeback Mountain" and "Friends With Money."

Amazon Unbox also offers a broad selection of international television shows and films from the UK, Korea, Hong Kong and Japan. These include the epic Korean period drama "The Immortal Admiral Yi Sun-shin"; the popular BBC comedy "Coupling"; Hong Kong's "Hand of Death," directed by John Woo starring Jackie Chan; and Japan's "Escaflowne."

Unbox customers can purchase television series episodes for $1.99 per episode, purchase most movies for between $7.99 and $14.99, or rent the latest movies for $3.99. To learn more about Amazon Unbox and to download your first television show free of charge, visit www.amazon.com/unbox.

Participating Television Networks

A&E, Adult Swim, Animal Planet, BBC, The Biography Channel, Cartoon Network, CBS, Comedy Central, Discovery Channel, Discovery Health Channel, Discovery Kids, E! Entertainment Television, FINE LIVING TV Network, FOX, Fuel TV, FX, HGTV, The History Channel, KBS (Korean Broadcast System), Logo, MTV, Nickelodeon, Nick at Nite, The N, PBS, Speed, Spike, Travel Channel, TV Land and VH1.

Participating Movie Studios

20th Century Fox, Paramount, Sony Pictures Home Entertainment, Universal Pictures, Warner Bros. Entertainment, Lionsgate and Metro-Goldwyn-Mayer Studios, Inc.

About Amazon.com

Amazon.com, Inc., (Nasdaq:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.joyo.com.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

CONTACT: Amazon.com Media Relations
Sean Sundwall, 206-266-4322
sundwall@amazon.com

SOURCE: Amazon.com