SEPTEMBER 8, 2006 – Strategy & Technology (S&T), a leading specialist in the field of digital interactive TV, has today announced the launch of an MHEG-5 plug-in for MHP 1.1 receivers.

S&T’s plug-in software application enables MHP 1.1 receivers to receive and run MHEG-5 applications, allowing broadcasters to use the MHEG-5 standard in markets where MHP receivers are deployed. The software will be demonstrated on the S&T stand 1.210 throughout IBC.

Colin Prior, Director of International Sales at S&T commented, “MHEG is a field-proven middleware that is widely available in receiver devices at a much lower cost than MHP. The availability of this plug-in gives broadcasters currently using MHP, as well as those wanting to maintain an upgrade path the option of a two tier interactive service using MHEG for a ‘basic profile’ and MHP 1.1 for ‘enhanced profile’ applications.”

Originally developed and standardised by ISO in the mid-1990s as part of the DAVIC standardisation effort to support interactivity and navigation for video-on-demand services, MHEG-5 has achieved significant success on the UK’s Freeview DVB-T platform with over 12 million receivers deployed using the UK Profile.

S&T is also announcing its involvement with IMPALA (International MHEG Promotion Alliance) at IBC2006. IMPALA is a newly formed association of software manufacturers and supporters who are engaged with the use of the MHEG-5 interactive TV standard outside the UK. IBC2006 visitors are invited to call at the IMPALA stand 3.140 to find out more on how MHEG-5 technology can help broadcasters and receiver manufacturers with the deployment of interactive services in international markets.

About S&T

Strategy & Technology Ltd specialises in building and implementing technology for international standards in digital TV. S&T provides end to end MHEG applications and systems for UK Broadcasters. S&T’s TSBroadcaster system is used throughout the world for the creation of MHP, MHEG and OCAP transmissions. For further information see www.s-and-t.com.

For more information:

Press contact:
Jennie Evans
Manor Marketing
Tel: + 44 1635 44991
jennie@manormarketing.tv

S&T contact:
David Cutts
S&T
Tel:+44 20 7336 7878
david.cutts@s-and-t.com