A turnkey solution targeted at integrated Digital TVs

SEPTEMBER 9, 2006 – IWEDIA TECHNOLOGIES, the international provider of embedded software solutions for digital television devices, today announced the availability of a turnkey Digital TV solution in partnership with Genesis Microchip, a world leader in the development of image processing technologies for flat-panel TVs, monitors, and other consumer display products.

The solution combines IWEDIA's robust and production-proven COMEDIA DVB middleware and the Genesis PurVIEW HD™ 500 (gm10500) High Definition and Standard Definition digital television decoder, paired with any of Genesis's Cortez family video processors to provide best-in-breed television and video performance.

"The result of the pre-integration of COMEDIA DVB middleware with the PurVIEW HD™ 500 controller is a turnkey solution targeted at worldwide integrated Digital TV manufacturers, offering cost-effectiveness, high video quality and rapid time-to-market," said Neil Mitchell, vice president of Marketing, DTV Business, Genesis Microchip.

"The digital terrestrial television market in Europe is gradually moving from Set-Top Boxes to integrated Digital TVs," said Patrice Birot, vice president of Sales, IWEDIA. "Our joint solution with Genesis Microchip has been designed to respond to this trend, enabling WXGA and 1080P digital display solutions to enter the market quickly with as few additional resources as possible."

The solution will be showcased at IBC `06 in Amsterdam, from September 8th through 12th, on stand 4.358.

About Genesis Microchip

Genesis Microchip Inc. (Nasdaq: GNSS) is a leading provider of image processing systems enabling superior picture quality in flat-panel TVs and a variety of consumer and PC-display products. Featuring Genesis Display Perfection® technologies and Emmy award-winning Faroudja® video technologies, Genesis system-on-a-chip solutions are used worldwide by display manufacturers to produce visibly better images across a broad array of devices including flat-panel displays, digital TVs, projectors, A/V receivers and DVD players/recorders.
The Genesis technology portfolio features analog and mixed signal system-on-a-chip design, DCDi® by Faroudja deinterlacing, TrueLife™ video enhancement, IntelliComb™ video decoding and includes over 185 patents. Founded in 1987, Genesis supports its leading brand-name customers with offices in the U.S., Canada, India, Europe, Taiwan, South Korea, China, Japan and Singapore. For more information about Genesis Microchip Inc. or Genesis Display Perfection technologies, please visit http://www.gnss.com.

About IWEDIA TECHNOLOGIES

IWEDIA publishes software for connected audiovisual digital terminals and supplies engineering services across the entire image chain, building on over ten years' worth of expertise in the field of digital television. IWEDIA is headquartered in Rennes, where it is a pro-active member of Brittany's Images & Networks world-class competitiveness cluster. An independent company, IWEDIA is backed by four equity partners active in the field of digital media, venture capitalists CDC-ENTREPRISES Innovation, I-Source, iXCore and Thales Corporate Ventures. More information available at http://www.iwedia.com.

Contacts:

Pamela Goncalves
Genesis Microchip Inc.
(408) 934-4563
[email protected]

Hervé Creff
Iwedia Technologies
+33 (0) 299279292
[email protected]