DECEMBER 13, 2006 - New entrants, declining prices, and improvements in product features are making Portable Media Player (PMP) shipments gain traction in 2006 in China, reports In-Stat. Early adopters will remain the primary market for PMPs in China in 2007, the high-tech market research firm says. PMP shipments in China will reach 1.43 million in 2010, In-Stat projects.

“What can bring PMPs into the mass market is the combination of PMPs with mobile TV,” says Raymond Yan, In-Stat analyst. “Mobile TV eliminates concerns about video formats, and can bring real-time content to consumers.”

Recent research by In-Stat found the following:
• PMPs equipped with mobile TV receivers will take off in 2008.
• In order to broaden China’s PMP market, manufacturers are adding more valuable features to address different customer segments. Gaming, GPS, and mobile TV receivers are their main options.
• Counting overseas manufacturers from Europe, South Korea, and Taiwan, there are now more than 30 PMP vendors in China.

Recent In-Stat research, In-Depth Analysis: China's PMP Market Gains Traction in 2006 (#IN0602749CCM), covers the market for Personal Media Players in China. It takes an in-depth look at existing video content sites, PMP manufacturers, and component suppliers in China. It includes the results of an In-Stat Chinese consumer survey about purchase considerations of PMPs and consumer usage of PMPs. It provides five-year forecasts for China’s PMP shipments, revenues, and average sales prices, as well as breakdown data by screen size and storage type.

For more information on this research or to purchase it online, please visit: http://www.instat.com/catalog/Ccatalogue.asp?id=240 or contact a sales representative: Eastern North America: Tina Sheltra, 480.609.4531; [email protected] Western North America: Erin McKeighan, 480.609.4551; [email protected] Outside of North America: http://www.instat.com/sales.asp

The price is $2,995 (US).

This research is part of In-Stat’s China Consumer/Convergence Service, which takes an in-depth look at the markets for and production of consumer devices such as digital cameras, digital TVs and personal media players. From the consumer perspective, ownership, buying behavior, interests, and consumer product demands are examined. From the manufacturer perspective, competitors, business models, market shares of key suppliers, industry agendas, shipment/deployment of consumer equipment and products are analyzed. Also covered is the digital home in China. These market views, in addition to a services perspective in segments such as IPTV and online music and gaming services make this a very well rounded and unique service for anyone interested in consumer market opportunities in this monstrous market.

Related Research Includes: Portable Media Players: Shipment Growth to Gain Traction in 2006

For more information, contact:

Raymond Yan, Analyst
Phone: +1 86-10-66422042, x245
Email: [email protected]

Elaine Potter, Marketing Coordinator
Phone: 480-483-4461
Email: [email protected]