Multimedia Broadband Infrastructure

JULY 16, 2007 - While Mobile Video Services are a hot topic with great potential, the market is very complicated, and will take quite a few more years to completely sort itself out, reports In-Stat, a high-tech market research firm. Mobile Video Services combine cell phones, broadcasting, Pay-TV, satellites, and the Internet.

“We’ve identified six competing vectors of growth that need to be understood by service operators before they make large infrastructure investments. Each geographic region is developing differently, and all technology approaches are in play,” says Gerry Kaufhold, In-Stat analyst. “The opportunities appear to be huge, but the current level of fragmentation in the industry, and in the markets, may make it difficult for anybody to reach the economies of scale required to make Mobile Video Services a truly worldwide phenomenon. We’re more likely to see geographic regions developing their own local approaches, and we will even find some country-specific versions.”

Recent research by In-Stat found the following:
• Handsets are only one way to receive Mobile Video Services. Personal Computers (PCs), Portable Media Players (PMPs), Navigation Systems, and other devices are all in the mix
• Mobile Internet Data Services can deliver video, creating a “bypass” to Pay-TV versions
• Disruptive approaches include: WiFi, WiMAX, WiBro, and “Synch & Go” services
• In-Band Cellular Mobile Video services deliver good quality video, but eventually their bandwidth will become constricted in high-usage areas
• All competing methods must still interoperate to provide a profitable mix of Broadcast TV, Premium TV, Pay-per-View TV, On-Demand Video, plus new interactivity features
• Broadcast-Specific Overlay Networks include: DVB-H, MediaFLO, T-DMB, DVB-SH, DMB-S, ISDB-T One Seg, CMMB, and mobile versions of ATSC 8-VSB
• The worldwide value of the equipment used by transmission sites for Broadcast-Specific Overlay Networks will have a worldwide value of about US $216 million during 2011
• China could dramatically boost this value if one of its proposed systems turns on earlier than expected

Recent In-Stat research, Worldwide Mobile Video Infrastructure (#IN0703630MBI), covers the regional markets for Mobile Video Service Infrastructure. It identifies six competing ways to deliver Mobile Video Services. In-depth analysis explains the technical and business issues for each of the six growth vectors, and discusses how they will interact with each other. Geographic-specific analysis is provided. The research also includes forecasts for Mobile Video Infrastructure equipment by category and by region through 2011. Profiles of major vendors are provided.

For more information on this research or to purchase it online, please visit: http://www.instat.com/catalog/mmcatalogue.asp?id=289 or contact a sales representative: Eastern North America: Tina Sheltra, 480.609.4531; [email protected] Western North America: Erin McKeighan, 480.609.4551; [email protected] Outside of North America: http://www.instat.com/sales.asp

The price is $3,995 (US).

This research is part of In-Stat’s Multimedia Broadband Infrastructure service. TV networks and Pay-TV services are now in a race against the broadband Internet and wireless services to be the preferred provider of digital television. Each industry’s infrastructure has its own unique blend of capabilities to exploit and obstacles to overcome. Addressable Advertising is becoming a vital link in the chain to assure that the TV industry can continue to move forward, even if the value of monthly subscriptions begins to erode. In-Stat’s MBI service covers the big picture, showing how competing service providers are upgrading their infrastructures, their workflows, and extending their delivery capabilities across wired and wireless “final mile” networks. MBI provides estimates for the actual number of facilities that will be likely to purchase equipment, software, or services, and gives forecasts for the value of equipment, software and services that will be needed to make personalized TV the killer application of the future. The service also provides detailed survey information from potential customers of these emerging digital television opportunities to help subscribers understand end-user markets motivations.

For more information, contact:

Gerry Kaufhold, Principal Analyst
Phone: 520-363-9752
Email: [email protected]

Elaine Potter, Marketing Coordinator
Phone: 480-483-4441
Email: [email protected]