Image: Streaming Subscription Fatigue Sets In With TV Viewers
Source: The Trade Desk
Related news item: Survey sees streaming subscription fatigue among U.S. consumers (January 6th, 2020)
"59% of Americans are not willing to pay more than $20 a month for streaming TV services, according to a survey by The Trade Desk. Furthermore, 75% will not pay more than $30 a month. These results suggest a subscription fatigue threshold for TV streaming services."