Streaming (Over-the-top, OTT, P2P, PC-TV, Internet TV, online video, IP Video) News

Sky Media pilots Shoppable Ads with Sky Mobile
May 7, 2021 – Sky Media has a launched a pilot for its Shoppable Ads proposition with Sky Mobile. Sky Mobile’s addressable TV ads will feature a unique QR code that drives TV viewers online to the brand’s website.
News categories: Sky Media, Sky, Dan Cohen, Pierre Coppin, Advertising, Digital TV, Mobile, Satellite, UK

Paramount+ to debut in Australia on August 11th
May 7, 2021 – ViacomCBS Australia & New Zealand has announced that its streaming service, Paramount+, will launch in Australia on August 11, 2021. Priced at $8.99 per month, subscribers will have access to more than 20,000 episodes and movies.
News categories: ViacomCBS, Beverley McGarvey, Australia, Digital TV, Streaming

Strategy Analytics compares bundled communications service pricing
May 6, 2021 – Strategy Analytics-Teligen has introduced a benchmarking system that compares communication service offers across all permutations of services bundles in accordance with the recently approved OECD methodology.
News categories: Strategy Analytics, Josie Sephton, Bernadette Finn, Broadband, Digital TV, Fibre, Market Research, Mobile, Worldwide

Polestar develops streaming app for Polestar 2 cars in Europe
May 6, 2021 – Polestar has developed a video streaming app for the Polestar 2. The beta app, available now in European markets, brings streaming content from various providers directly to the 11-inch centre display in the car.
News categories: Polestar, Thomas Ingenlath, Apps, Automotive, Digital TV, Europe, Streaming

du partners with ATEME on OTT and DTH projects
May 6, 2021 – ATEME has announced that for its OTT platform, du has chosen to use ATEME’s encoder and file transcoder. For du's DTH service ATEME has delivered a headend based on ATEME’s IRD, encoder and statmux.
News categories: ATEME, 'du', Razik Zaghlouli, Saleem AlBlooshi, Content Distribution, Digital TV, Satellite, Streaming, UAE

Beachfront completes OAR-compliant ad trial on VIZIO TVs
May 5, 2021 – Beachfront has completed an addressable TV ad execution with VIZIO adhering to the technical specifications of Open Addressable Ready (OAR). The execution used Beachfront’s Unified Decisioning product.
News categories: Beachfront, VIZIO, Frank Sinton, Adam Gaynor, Dan Callahan, Advertising, Digital TV, Smart TV, Streaming, USA

Connected TV continues to drive U.S. digital video ad growth
May 4, 2021 – According to IAB's 'Video Ad Spend 2020 and Outlook for 2021' report, digital video advertising growth continues. Connected TV (CTV) continues to outpace other formats and shows no signs of slowing down.
News categories: IAB, Eric John, Advertising, Digital TV, Market Research, NewFronts, Streaming, USA

Brightcove powers Studio Mojo's ‘Koode’ OTT service
May 4, 2021 – Brightcove (NASDAQ: BCOV) has announced that Studio Mojo has selected Brightcove to power Koode. Koode helps the Malayali community around the world discover content from their homeland without geographical restrictions.
News categories: Brightcove, Studio Mojo, Subhashish Gupta, Radhakrishnan Ramachandran, Content Distribution, Digital TV, India, Streaming, Worldwide

fuboTV partners with LiveRamp on addressable ad targeting
May 3, 2021 – fuboTV (NYSE: FUBO) is working with LiveRamp to enhance its addressable advertising capability. LiveRamp's products include privacy-safe subscriber file matching, viewership, and measurement with Data+Math.
News categories: fuboTV, LiveRamp, Diana Horowitz, Pamela Duckworth, Advertising, Big Data, Digital TV, NewFronts, Streaming, Subscribers, USA