Digital TV News: ADB

Verance shows HbbTV ADB2 watermarking at DVB World 2024
Mar 19, 2024 – At the 2024 DVB World Conference, Verance is showing a demonstration of its watermarking technology integrated into the HbbTV ADB2 application discovery ecosystem.
News categories: Verance, HbbTV Association, Nil Shah, Vincent Grivet, Advertising, Apps, Broadcast, Content Identification, Digital TV, Germany, HbbTV, Smart TV, Worldwide

Casablanca Online chooses PlayBox Neo media management and playout
Nov 6, 2023 – Casablanca Online has chosen PlayBox Neo's broadcast media management and playout servers and software to control scheduling, dynamic ad insertion and automated playout for a new HD TV channel in Brazil.
News categories: PlayBox Neo, Casablanca Online, Sonya Chakarova, Alex Pimentel, Manoel Rocha, Brazil, Content Distribution, Digital TV

MainConcept combines immersive advertising with encoding efficiency
Sep 13, 2023 – MainConcept has announced it will showcase its new codec-based, server-side ad-technology at IBC. The technology allows personalized, overlay ads to be embedded into streams, at scale.
News categories: MainConcept, Thomas Kramer, Advertising, Content Distribution, Digital TV, IBC2023, Streaming, Worldwide

ADB strengthens cooperation with MediaTek
Feb 8, 2022 – ADB has once again selected MediaTek as a chipset provider for its hybrid DVB / IPTV and OTT STB platforms. The ADB devices will be equipped with the high performance MT5751A (K8) SoC from MediaTek.
News categories: ADB, MediaTek, Krzysztof Biliński, Digital TV, Semiconductor, Set Top Box, Worldwide

CANAL+ Polska launches next-generation service with ADB
Dec 10, 2021 – CANAL+ has selected ADB's pay TV management system and STB client software to launch a next-generation of service to its subscribers. As part of the project, the STB UI was customized to match the style of the CANAL+ online service.
News categories: ADB, CANAL+ Polska, Jacek Galik, Artur Przybysz, Digital TV, Middleware, Poland, Satellite, Set Top Box, UX

Extreme Reach releases Q2 2021 Video Benchmarks report
Aug 12, 2021 – Extreme Reach (ER) has announced findings from its Video Benchmarks Report for Q2 2021. Connected TV, at 35% of the impressions mix in Q2, continues to be the lead platform of choice for ER clients.
News categories: Extreme Reach, Mary Vestewig, Advertising, Digital TV, Market Research, Streaming, USA

HbbTV releases Targeted Advertising specification for TV sets in STB markets
Jul 20, 2021 – The HbbTV Association has published its second phase solution for targeted advertising. This enables substitution of broadcast with targeted ads when the broadcast signal is received by an STB and passed to an TV.
News categories: HbbTV Association, Vincent Grive, Digital TV, HbbTV, Set Top Box, Smart TV, Worldwide

VIZIO announces first certified OAR technology partners
Jul 1, 2021 – VIZIO (NYSE: VZIO) has announced that LTN, Beachfront, FreeWheel, INVIDI, Google, Adcuratio and Extreme Reach are compliant with Open Addressable Ready (OAR) specifications and are certified to enable OAR campaigns.
News categories: VIZIO, Zeev Neumeier, Malik Khan, Ben Abbatiello, Stefan Maris, Bruce Anderson, Peentoo Patel, Advertising, Digital TV, Smart TV, Streaming, USA

Extreme Reach releases Q1 2021 Video Benchmarks Report
May 18, 2021 – Extreme Reach (ER) has released the findings of its Video Benchmarks Report with data from Q1 2021. The report includes ad performance data for impressions served from its AdBridge platform to CTV, desktop, and mobile devices.
News categories: Extreme Reach, Mary Vestewig, Advertising, Big Data, Digital TV, Market Research, Streaming, USA