Digital TV News: ADB

ADB strengthens cooperation with MediaTek
Feb 8, 2022 – ADB has once again selected MediaTek as a chipset provider for its hybrid DVB / IPTV and OTT STB platforms. The ADB devices will be equipped with the high performance MT5751A (K8) SoC from MediaTek.
News categories: ADB, MediaTek, Krzysztof Biliński, Digital TV, Semiconductor, Set Top Box, Worldwide

CANAL+ Polska launches next-generation service with ADB
Dec 10, 2021 – CANAL+ has selected ADB's pay TV management system and STB client software to launch a next-generation of service to its subscribers. As part of the project, the STB UI was customized to match the style of the CANAL+ online service.
News categories: ADB, CANAL+ Polska, Jacek Galik, Artur Przybysz, Digital TV, Middleware, Poland, Satellite, Set Top Box, UX

Extreme Reach releases Q2 2021 Video Benchmarks report
Aug 12, 2021 – Extreme Reach (ER) has announced findings from its Video Benchmarks Report for Q2 2021. Connected TV, at 35% of the impressions mix in Q2, continues to be the lead platform of choice for ER clients.
News categories: Extreme Reach, Mary Vestewig, Advertising, Digital TV, Market Research, Streaming, USA

HbbTV releases Targeted Advertising specification for TV sets in STB markets
Jul 20, 2021 – The HbbTV Association has published its second phase solution for targeted advertising. This enables substitution of broadcast with targeted ads when the broadcast signal is received by an STB and passed to an TV.
News categories: HbbTV Association, Vincent Grive, Digital TV, HbbTV, Set Top Box, Smart TV, Worldwide

VIZIO announces first certified OAR technology partners
Jul 1, 2021 – VIZIO (NYSE: VZIO) has announced that LTN, Beachfront, FreeWheel, INVIDI, Google, Adcuratio and Extreme Reach are compliant with Open Addressable Ready (OAR) specifications and are certified to enable OAR campaigns.
News categories: VIZIO, Zeev Neumeier, Malik Khan, Ben Abbatiello, Stefan Maris, Bruce Anderson, Peentoo Patel, Advertising, Digital TV, Smart TV, Streaming, USA

Extreme Reach releases Q1 2021 Video Benchmarks Report
May 18, 2021 – Extreme Reach (ER) has released the findings of its Video Benchmarks Report with data from Q1 2021. The report includes ad performance data for impressions served from its AdBridge platform to CTV, desktop, and mobile devices.
News categories: Extreme Reach, Mary Vestewig, Advertising, Big Data, Digital TV, Market Research, Streaming, USA

Extreme Reach releases 3Q 2020 Video Benchmarks Report
Dec 9, 2020 – Extreme Reach (ER) has released the findings of its Q3 2020 Benchmarks Report, which includes ad performance data for impressions served from its AdBridge platform to CTV, desktop, and mobile devices for July through September.
News categories: Extreme Reach, Mary Vestewig, Advertising, Big Data, COVID-19, Market Research, USA

G-Core Labs introduces global streaming platform
Oct 13, 2020 – G-Core Labs has unveiled a turnkey solution for live video and video-on-demand streaming that can be used to deliver video content to anywhere in the world in Full HD and 4K quality to any device.
News categories: G-Core Labs, Alexey Petrovskikh, Content Distribution, Digital TV, Streaming, Worldwide

COVID-19 effect on video ad performance and media consumption continued in Q2
Aug 19, 2020 – As the pandemic continues, so does its impact on the video advertising ecosystem, shows a report from Extreme Reach. Following a drop in Q1, the share of video impressions served to connected TV platforms in the U.S. rose to 40% in Q2.
News categories: Extreme Reach, Mary Vestewig, Advertising, Big Data, COVID-19, Digital TV, Market Research, Streaming, USA