Digital TV News: AT&T

Highview Capital and Firstlight to acquire Quickplay from AT&T
Mar 3, 2020 – Highview Capital has announced that it has partnered with Firstlight Media to acquire Quickplay from AT&T (NYSE: T). Firstlight will merge with Quickplay, a provider of managed solutions for distributing video content to IP-connected devices.
News categories: Firstlight, Highview Capital, André Christensen, Ryan McCarthy, Steve Russell, Content Distribution, Digital TV, MnA, OTT, Worldwide

AT&T TV launches in the U.S.
Mar 2, 2020 – AT&T has launched its live TV service, AT&T TV, nationwide after a successful 13-market pilot. AT&T TV marries live TV with video streaming and apps. Powered by Android TV, the TV experience and more can be controlled by voice with Google Assistant.
News categories: AT&T, Thaddeus Arroyo, Digital TV, OTT, Smart Home, USA

Liberty LA to acquire AT&T's operations in Puerto Rico & the U.S. Virgin Islands
Oct 9, 2019 – Liberty Latin America (NASDAQ:LILA and LILAK, OTC Link:LILAB) has announced that it has entered into a definitive agreement to acquire AT&T's wireless and wireline operations in Puerto Rico and the U.S. Virgin Islands in an all-cash transaction.
News categories: Liberty Latin America, AT&T, Balan Nair, Jose J. Davila, Caribbean, MnA, Mobile, Puerto Rico

Xandr addressable TV gains new reach and frequency capabilities
May 14, 2019 – Xandr, AT&T's advertising and analytics company, has enhanced its addressable TV solutions to include new reach and frequency capabilities, expanded cross-screen addressability, and enabled broader access to video on-demand inventory.
News categories: Xandr, Rick Welday, Advertising, Big Data, Digital TV, Set Top Box, USA

Xandr Community brings together advertisers, publishers, and consumers
May 14, 2019 – Xandr, AT&T's advertising and analytics company, has announced the formation of Community, a curated marketplace of publishers that enables advertisers to reach their audiences at scale in a brand-safe, privacy-protected, premium video environment.
News categories: Xandr, Brian Lesser, Donna Speciale, Henry Embleton, Mark Rotblat, Reed Barker, Advertising, Big Data, Digital TV, USA

U.S. vMVPD subscriber growth plateaued in Q4 2018
Apr 25, 2019 – According to Dataxis, Virtual Multichannel Video Programming Distributor (vMVPD) subscriber growth plateaued in the U.S. in Q4 2018. AT&T's DirecTV NOW lost 267,000 subscribers in the quarter, whereas other services experienced a subscription slowdown.
News categories: Dataxis, Digital TV, OTT, Subscribers, USA

AT&T sells Hulu minority stake back to Hulu
Apr 15, 2019 – AT&T (NYSE:T) and Hulu have announced an agreement by which AT&T has sold its minority stake in Hulu back to the streaming video joint venture. The transaction valued Hulu at $15 billion, with AT&T's 9.5% interest valued at $1.43 billion.
News categories: AT&T, Hulu, Randy Freer, Digital TV, MnA, OTT, USA

DIRECTV NOW packages get slimmer and pricier, but include HBO
Mar 12, 2019 – AT&T is launching two AT&T video packages that include premium access to HBO. The DIRECTV NOW PLUS ($50 per month) and MAX ($70) packages come with dozens of live TV channels, including local ones, and an on-demand library of movies and TV shows.
News categories: AT&T, Digital TV, OTT, USA

AT&T's Turner and Xandr to exploit ad opportunities together
Jan 8, 2019 – Just a little more than six months after coming together under the AT&T umbrella, WarnerMedia’s Turner and AT&T’s advertising business Xandr are working together to improve the relevancy of advertising, fueled by data and content connections.
News categories: Xandr, Turner, Mike Welch, Donna Speciale, Marissa Freeman, Advertising, Big Data, Digital TV, USA