Digital TV News: AVIA

NBCUniversal to air shoppable TV episodes with Walmart
Nov 6, 2023 – Walmart and NBCUniversal have announced a partnership that allows Bravo fans to 'shop the moment' on Peacock. Fans can shop directly from the retailer while tuning in to 'Below Deck Mediterranean'.
News categories: NBCUniversal, Walmart, Josh Feldman, William White, Advertising, Digital TV, Streaming, USA

Uplift in ad effectiveness on premium OTT versus mass streaming services
Jun 21, 2023 – AVIA has released research showing that both product recall and brand recall were significantly higher for the same ads when shown in a premium OTT environment over a mass environment.
News categories: Asia Video Industry Association, Milieu Insight, Louis Boswell, Advertising, Digital TV, Market Research, Streaming, Worldwide

Imagine Communications partners with Amagi
Apr 13, 2023 – Imagine Communications has announced a partnership with Amagi to enable the movement of contribution, playout, and distribution workflows between Imagine on-premises solutions and Amagi cloud services.
News categories: Amagi, Imagine Communications, Baskar Subramanian, Tom Cotney, Content Distribution, Digital TV, Worldwide

Eutelsat HOTBIRD 13G successfully launched
Nov 3, 2022 – Eutelsat (Paris: ETL) has announced that its HOTBIRD 13G satellite has been successfully launched into Geostationary Transfer Orbit by SpaceX. HOTBIRD 13G will replace three older satellites at 13°E.
News categories: Eutelsat, Eva Berneke, Content Distribution, Digital TV, Europe, Satellite

HOTBIRD 13G delivered to Kennedy Space Center
Oct 17, 2022 – A special aircraft has delivered Eutelsat's HOTBIRD 13G to Cape Canaveral in Florida. HOTBIRD 13G, a member of the 'Eurostar Neo' family of Airbus satellites, is the twin of the recently launched HOTBIRD 13F.
News categories: Airbus, Jean-Marc Nasr, Content Distribution, Digital TV, Europe, Satellite

EU proposes new cybersecurity rules for hardware and software products
Sep 15, 2022 – The European Commission has presented a proposal for a Cyber Resilience Act. It introduces mandatory cybersecurity requirements for products with digital elements, throughout their whole lifecycle.
News categories: European Commission, Digital TV, EU, Hardware, Regulation, Software

Tubi partners with Shaw TV in Canada
Jul 20, 2022 – Tubi has partnered with Shaw Communications to make its service available to Shaw TV customers. Shaw TV subscribers in Western Canada can now use their voice remote to access the free streaming service on their set top box.
News categories: Tubi, Shaw Communications, Adam Lewinson, Andrew Eddy, Apps, Cable TV, Canada, Digital TV, Set Top Box, Streaming

SES orders SES-26 satellite from Thales Alenia Space
Mar 28, 2022 – SES has ordered SES-26, a fully software-defined geostationary (GEO) satellite, from Thales Alenia Space. The digital satellite with both Ku-band and C-band frequencies will replace SES's NSS-12 satellite at 57° East.
News categories: SES S.A, Thales, Steve Collar, Hervé Derrey, Content Distribution, Digital TV, Ethiopia, Satellite

Dataxis reports on fixed satellite communication market
Dec 15, 2021 – According to Dataxis, after years of significant growth, the decline in traditional video activity in the most developed countries is being sustained. Some regions are still appealing for satellite video however, most particularly Africa and MENA, as well as Asia-Pacific.
News categories: Dataxis, Content Distribution, Digital TV, Market Research, Satellite, Worldwide