Digital TV News: Acxiom
Tru Optik and LiveRamp make first-party data actionable across connected TVs
Feb 21, 2017 – Tru Optik and LiveRamp (NASDAQ: ACXM) have announced their partnership. Using Tru Optik capabilities, brands will be able to use their first-party data to create targeted OTT and connected TV (CTV) campaigns.
News categories:
Tru Optik, LiveRamp, Andre Swanston, Michael Scott, Travis May, Advertising, Digital TV, Smart TV, Streaming, Worldwide
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