Digital TV News: Acxiom

TVSquared and LiveRamp provide audience-level insights into TV ad performance
Mar 6, 2018 – TVSquared has partnered with LiveRamp (NASDAQ: ACXM) for audience-driven TV attribution. With audience-level insights into TV performance, advertisers can now understand who is responding to TV advertising and optimize spend for target audiences.
News categories: TVSquared, LiveRamp, Kevin O’Reilly, Allison Metcalfe, Advertising, Big Data, Digital TV, Worldwide

LiveRamp launches IdentityLink for television
Mar 5, 2018 – LiveRamp (NASDAQ: ACXM) has announced the extension of its IdentityLink platform to television. For the first time, brands, agencies, programmers and technology platforms will be able to execute people-based TV media planning, buying and measurement that is scalable and secure across the TV ecosystem.
News categories: LiveRamp, Allison Metcalfe, Anneka Gupta, Advertising, Big Data, Digital TV, USA

GroupM launches Finecast, an addressable TV business in the UK
Sep 27, 2017 – GroupM has announced the launch of Finecast, a company delivering precision and accountability to advertising on television. Finecast enables advertisers to precision-target viewers across multiple on demand, linear and live streaming TV environments.
News categories: GroupM, Finecast, Kelly Clark, Jakob Nielsen, Advertising, Big Data, UK

Tru Optik and LiveRamp make first-party data actionable across connected TVs
Feb 21, 2017 – Tru Optik and LiveRamp (NASDAQ: ACXM) have announced their partnership. Using Tru Optik capabilities, brands will be able to use their first-party data to create targeted OTT and connected TV (CTV) campaigns.
News categories: Tru Optik, LiveRamp, Andre Swanston, Michael Scott, Travis May, Advertising, Digital TV, Smart TV, Streaming, Worldwide