Digital TV News: Ad Insertion Platform

Amagi secures $95 million investment in unicorn round
Mar 16, 2022 – Amagi has solidified its position with a new $95 million funding round followed by a 108% YoY growth in revenues. This financing round was led by Accel with participation from existing investors Norwest Venture Partners and Avataar Ventures.
News categories: Amagi, Accel, Norwest Venture Partners, Avataar Ventures, Baskar Subramanian, Shekhar Kirani, Dave Zilberman, Nishant Rao, Digital TV, Streaming, Venture Capital, Worldwide

OKAST integrates Ad Insertion Platform's SSAI
Mar 11, 2022 – Ad Insertion Platform (AIP) has partnered with OKAST to integrate AIP's server-side-ad-insertion (SSAI) technology into OKAST's platform as well as sell OKAST customers' ad inventory, supporting the platform's AVOD and FAST channels expansion.
News categories: Ad Insertion Platform, OKAST, Laurent Potesta, Cédric Monnier, Advertising, Digital TV, Europe, Streaming

Molotov renews SSAI contract with AIP
Feb 8, 2022 – Ad Insertion Platform (AIP) is to continue to provide Server-Side-Ad-Insertion (SSAI) technology for Molotov's MANGO AVoD service. AIP's platform solves the technical complexities of delivering addressable dynamic advertising for streamed TV.
News categories: Ad Insertion Platform, Molotov, Laurent Potesta, Eric Renard, Advertising, Big Data, Digital TV, France, Streaming

iWedia launches ad insertion platform, ATSC 3.0 stack and more
Dec 15, 2021 – iWedia has made several additions to its technology offering including an ad insertion platform, a multiscreen UI/UX solution and an ATSC 3.0 broadcast stack, plus the integration of Widevine CAS into its DTV middleware.
News categories: iWedia, Hans-Jürgen Désor, Advertising, ATSC 3, Conditional Access, Digital TV, Middleware, Set Top Box, UX, Worldwide

FAST growing quickly in the U.S. and across the globe
Dec 2, 2021 – Free Ad Supported Streaming TV (FAST) is no longer a US-centric phenomenon, according to the Amagi Global FAST report. Amagi has announced the 2nd edition of its quarterly industry report revealing that FAST is steadily making inroads in all regions of the world.
News categories: Amagi, Srinivasan KA, Digital TV, Market Research, Streaming, USA, Worldwide

TripleLift and Amagi scale 'In-Show' programmatic CTV advertising
Oct 6, 2021 – TripleLift and Amagi have announced a partnership agreement to scale 'In-Show' programmatic advertising. TripleLift integrates brands into TV programs. Amagi plugs that into consumer media platforms.
News categories: TripleLift, Amagi, Michael Shields, Sudhir Shabad, Advertising, Digital TV, Streaming, Worldwide

Ad Insertion Platform integrates Zixi for targeted ad delivery
Sep 14, 2021 – Zixi has announced an integration with Ad Insertion Platform (AIP), allowing content providers different ways to monetize live channels. AIP's SSAI platform allows ad replacement in live streams and on-demand content.
News categories: Zixi, Ad Insertion Platform, John Wastcoat, Laurent Potesta, Advertising, Digital TV, Streaming, Worldwide

IRIS.TV enables contextual ad targeting on the Amagi platform
Sep 9, 2021 – IRIS.TV and Amagi have announced that they have entered into a partnership to enable contextual targeting on ad inventory of premium CTV content from participating content brands on Amagi platform.
News categories: IRIS.TV, Amagi, Field Garthwaite, Srinivasan KA, Sudhir Shabad, Douglas Paul, Advertising, Digital TV, Streaming, Worldwide

Amagi ad solutions increase revenue at Cinedigm
May 7, 2021 – Amagi has announced that Cinedigm (NASDAQ:CIDM) is using its server side ad insertion platform, Amagi THUNDERSTORM 2.0. The enhancement has resulted in a 47% increase in ad revenue since the new deployment.
News categories: Amagi, Cinedigm, Srinivasan KA, Tony Huidor, Advertising, Digital TV, Streaming, USA