Digital TV News: Ad Insertion Platform
FAST advertising performance continues to excel according to Amagi
Jun 9, 2022 – Amagi has announced the fourth edition of its Global FAST Quarterly report, revealing that FAST ad engagement has seen significant growth in 2022, with native ad formats like Dynamic Brand Insertion (DBI) promising new avenues for monetization.
News categories:
Amagi, Srinivasan KA, Advertising, Digital TV, Market Research, Streaming, Worldwide
EU funded consortium launches European FAST channels solution
May 11, 2022 – OKAST, with partners SECOM, Kinostar, and VideoElephant, has launched the FAST4EU Consortium. The goal of the Consortium is to accelerate the development of FAST (Free Ad-Supported Streaming TV) in Europe.
News categories:
OKAST, SECOM, Kinostar, VideoElephant, Cédric Monnier, Digital TV, EU, Streaming
TVUP Media selects Ad Insertion Platform
May 5, 2022 – TVUP Media Telecom has selected Ad Insertion Platform (AIP) to monetize its ad inventory through AIP's programmatic premium video ad network. TVUP’s OTT TV platform, Tivify, offers free access to more than 130 streaming channels.
News categories:
Ad Insertion Platform, TVUP Media, Laurent Potesta, Eudald Domènech, Advertising, Digital TV, Spain, Streaming
Together TV and Red Bee launch social purpose streaming service
May 4, 2022 – Together TV has launched its free to use streaming service with Red Bee Media. Together TV selected Red Bee Media's OTT streaming capability for its flexibility of branding, content management, video monetisation and organisation.
News categories:
Red Bee, Together TV, Nowtilus, Steve Russell, Alexander Kann, Advertising, Content Distribution, Content Protection, Digital TV, Streaming, UK
Amagi announces VOD orchestration solution for content owners
Apr 12, 2022 – Amagi has announced availability of Amagi ON-DEMAND, its content management solution for orchestrating VOD content workflows. The product offers an 'ingest-once-for-multiple-deliveries' option to content owners.
News categories:
Amagi, KA Srinivasan, Content Distribution, Digital TV, NABShow, Streaming, Worldwide
FAST continues to gain consumer appeal
Mar 30, 2022 – Amagi has released the third edition of its industry report, revealing that FAST performance is accelerating across the globe, driven by subscription fatigue and consumers’ growing demand for linear viewing experiences.
News categories:
Amagi, Srinivasan KA, Advertising, Digital TV, Market Research, Streaming, Worldwide
Amagi secures $95 million investment in unicorn round
Mar 16, 2022 – Amagi has solidified its position with a new $95 million funding round followed by a 108% YoY growth in revenues. This financing round was led by Accel with participation from existing investors Norwest Venture Partners and Avataar Ventures.
News categories:
Amagi, Accel, Norwest Venture Partners, Avataar Ventures, Baskar Subramanian, Shekhar Kirani, Dave Zilberman, Nishant Rao, Digital TV, Streaming, Venture Capital, Worldwide
OKAST integrates Ad Insertion Platform's SSAI
Mar 11, 2022 – Ad Insertion Platform (AIP) has partnered with OKAST to integrate AIP's server-side-ad-insertion (SSAI) technology into OKAST's platform as well as sell OKAST customers' ad inventory, supporting the platform's AVOD and FAST channels expansion.
News categories:
Ad Insertion Platform, OKAST, Laurent Potesta, Cédric Monnier, Advertising, Digital TV, Europe, Streaming
Molotov renews SSAI contract with AIP
Feb 8, 2022 – Ad Insertion Platform (AIP) is to continue to provide Server-Side-Ad-Insertion (SSAI) technology for Molotov's MANGO AVoD service. AIP's platform solves the technical complexities of delivering addressable dynamic advertising for streamed TV.
News categories:
Ad Insertion Platform, Molotov, Laurent Potesta, Eric Renard, Advertising, Big Data, Digital TV, France, Streaming
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