Digital TV News: Ad-ID
NBCUniversal adopts Ad-ID for its One Platform
Jul 22, 2021 – NBCUniversal has announced Ad-ID as its standard for advertisers on its One Platform. From quality control to frequency capping, Ad-ID simplifies and streamlines the ad delivery process while improving the consumer experience.
News categories:
NBCUniversal, Ad-ID, Krishan Bhatia, Bob Liodice, Marla Kaplowitz, Advertising, Big Data, Digital TV, USA, Worldwide
Telestream integrates Ad-ID validation to ensure correct ad placement
May 19, 2020 – Telestream has announced Vantage Ad-ID Integration. Ad-ID is the industry standard for identifying advertising assets. Ad-ID integration enables Vantage to validate that the correct ads are being played out in the right place at the right time.
News categories:
Telestream, Ad-ID, Scott Matics, Harold S Geller, Advertising, Big Data, Digital TV, Worldwide
Extreme Reach launches Sell-Side ad distribution platform
Jun 3, 2019 – Extreme Reach (ER) has announced the launch of AdBridge for Sellers. AdBridge for Sellers connects the buy and sell sides to simplify the distribution of ad creative to every serving point: OTT, VOD, CTV, Digital and linear TV.
News categories:
Extreme Reach, Bunker Sessions, Tim Conley, Advertising, Digital TV, USA
SMPTE publishes standards for adding audio watermark-based IDs to media assets
Jul 9, 2018 – SMPTE has announced published standards for binding Ad-IDs to commercials and Entertainment ID Registry (EIDR) codes to programming content. The standards specify use of Kantar Media's audio watermarking technology, an open solution available for licensing.
News categories:
SMPTE, Kantar Media, Coalition for Innovative Media Measurement, Jane Clarke, Advertising, Big Data, Content Distribution, Content Identification, Digital TV, USA, Worldwide
Leading Entertainment Companies Create Registry for Movie and Television Content
Oct 27, 2010 – A new international coalition has announced the launch of the Entertainment Identifier Registry (EIDR), a non-profit global independent registry that provides a uniform approach to cataloging audio/video assets with unique identifiers (IDs).
News categories:
EIDR, CNRI, International DOI Foundation, Content Protection, Digital TV, Streaming
Latest News
- Irdeto enhances software DRM to prevent content key extraction
- T-Mobile NL partners with Witbe to guarantee IPTV service quality
- Global semiconductor sales grew 3.2% in 2022 despite H2 slowdown
- Veset acquired by PLAY Japan
- Hisense no. 1 in TV shipments in December 2022
- LG adds Apple integrations to webOS Hub smart TV platform
- Market turbulence set to define media industry in 2023
- Huawei brings stc tv streaming to its users in the MENA region
- Sky rolls out Entertainment OS 1.1 update
- Comedy most pirated genre of entertainment
- Viaccess-Orca and Broadpeak achieve 3-second latency for live sports streaming
- Globecast powers distribution of 2022 World Cup for New World TV
- Ateme reduces latency to under four seconds for Cyta's OTT channels
- Digiturk deploys Irdeto 360 Video Security Services
- ThinkAnalytics unveils new customer wins
- Netgem to initiate sale of activities other than TV streaming
- Synamedia delivers low latency World Cup streaming for Cellcom
- NEXTGEN TV broadcasting begins in Boston
- SkyShowtime announces line-up ahead of launches in Central & Eastern Europe
- Global online video subscriptions to reach 1.7bn in 2023