Digital TV News: Anzu.io
Tru Optik and Anzu.io to bring targeting to in-game advertising
Dec 2, 2019 – Tru Optik has partnered with Anzu.io to make first and third-party data for enhanced audience targeting available for in-game advertising on gaming consoles. Leveraging such data, advertisers are able to engage with gaming consumers that are difficult to find on linear TV.
News categories:
Tru Optik, Anzu.io, Andre Swanston, Itamar Benedy, Advertising, Big Data, Gaming, USA
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