Digital TV News: AppNexus

AppNexus grows connected TV marketplace 748% year-over-year
Jul 12, 2018 – AppNexus has announced advertiser spend in its connected TV marketplace grew 748% percent year-over-year in the second quarter of 2018 versus the second quarter of 2017, and grew 69% percent quarter-over-quarter in the second quarter of 2018 versus the first quarter of this year.
News categories: AppNexus, Eric Hoffert, Brian Lam, Tyler Fitch, Advertising, Digital TV, Results, Streaming, USA

AT&T to acquire AppNexus
Jun 25, 2018 – AT&T has announced that it has entered into a definitive agreement to acquire AppNexus. AppNexus will become a part of AT&T advertising & analytics. AppNexus operates a global advertising marketplace and provides enterprise products for digital advertising.
News categories: AT&T, AppNexus, Brian Lesser, Brian O’Kelley, Advertising, Big Data, MandA, USA, Worldwide

AppNexus sees steep rise in video business
Feb 13, 2018 – AppNexus has announced the results of rapid growth of its video business. Since the launch of its video marketplace in late 2015, AppNexus has seen buyers, sellers, and impressions significantly increase across its platform.
News categories: AppNexus, Eric Hoffert, Advertising, USA

comScore launches OTT and gaming audience segments
Feb 6, 2018 – comScore has announced that it has expanded its Activation solution to incorporate console gaming and OTT audience segments. The segments help marketers and media companies target these consumers with tailored messages based on their streaming and gaming intensity.
News categories: comScore, Dan Hess, Michael Schoen, Advertising, Big Data, Digital TV, Gaming, Streaming, USA

AppNexus integrates with Tru Optik's OTT Marketing Cloud
Nov 8, 2017 – AppNexus and Tru Optik have announced that connected TV buyers and sellers using AppNexus' platform will be able to segment and target audiences based on data offered through the integration of Tru Optik's OTT Marketing Cloud.
News categories: AppNexus, Tru Optik, Eric Hoffert, Andre Swanston, Tyler Fitch, Advertising, Big Data, Digital TV, Streaming, USA

Activation Suite creates ad targets from comScore behavioral data
Sep 27, 2017 – comScore has announced the launch of Activation. With Activation, clients use the data from comScore’s planning and measurement products to create scalable audience segments, which are easily deployed in client-owned or third-party advertising platforms.
News categories: comScore, Dan Hess, Advertising, Big Data, USA

Sling TV ad slots now available programmatically through SpotX
May 16, 2017 – Advertisers seeking targeted consumer segments across premium over-the-top (OTT) video can now bid in real time on anonymous targeted impressions on Sling TV using one of the newly introduced top addressable data segments.
News categories: Sling TV, SpotX, Adam Lowy, Ben Abbatiello, Advertising, Big Data, Digital TV, Streaming, USA