Digital TV News: Audi
Virgin Media partners with PubMatic to scale FAST advertising
Apr 18, 2024 – PubMatic (Nasdaq: PUBM) has announced a partnership with Virgin Media to enable advertisers to reach UK audiences at scale through premium ad-funded TV content.
News categories:
PubMatic, Virgin Media, Hitesh Bhatt, David Bouchier, Advertising, Digital TV, TV-over-IP, UK
Spideo and OTTera unveil personalisation collaboration at NAB Show 2024
Apr 13, 2024 – Spideo has announced that OTTera will use Spideo's video recommendation and personalisation technologies to help service providers surface content on its content distribution platform.
News categories:
Spideo, OTTera, Thibault Dorso, Craig McEldowney, Big Data, Content Distribution, Digital TV, NABShow, UX, Worldwide
CTV/OTT expected to be fastest growing media channel in U.S. in 2024
Apr 16, 2024 – Video advertising revenue in the U.S. grew 10.6% YoY in 2023, rising to $52.1 billion. Forty-two percent of this revenue was generated from CTV and OTT, according to research conducted by PwC for the IAB.
News categories:
IAB, PwC, David Cohen, Jack Koch, Advertising, Digital TV, Market Research, Streaming, USA
Red Bee Media provides WWTV program and schedule data to REELZ
Apr 16, 2024 – Red Bee Media has announced it is providing REELZ with the WWTV Explorer Service, a program and schedule analysis tool providing access to TV programming and listings, accompanied by metadata.
News categories:
Red Bee Media, REELZ, WWTV, Jason Marchese, Steve McGowan, Big Data, Digital TV, USA, UX
Eutelsat distributes LGCC TV channel to Europe and MENA via satellite
Apr 16, 2024 – Eutelsat (Paris/London: ETL) has announced a partnership with La Gran Carpa Catedral (LGCC) to provide satellite distribution for its the LGCC TV channel across the MENA region and Europe.
News categories:
Eutelsat, La Gran Carpa Catedral, Guillermo Haller Sánchez, Julio Angel Cruz, Digital TV, Europe, Middle-East, Satellite
Sinclair launches 'Broadspan' datacasting platform
Apr 15, 2024 – Sinclair (Nasdaq: SBGI) has launched its 'Broadspan' datacasting platform to enable data distribution across its NextGen Broadcast (ATSC 3.0) markets. Edgio will be the first commercial partner.
News categories:
Sinclair, Edgio, Del Parks, Skip Flenniken, Eric Black, ATSC 3, Content Distribution, Digital TV, USA
Brightcove introduces Smart TV SDKs for Roku, Samsung and LG devices
Apr 15, 2024 – Brightcove (NASDAQ:BCOV) has launched player platforms for Roku, Samsung and LG Smart TVs. The SDKs unlock features in the player framework, including content protection, monetization, and analytics.
News categories:
Brightcove, Scott Levine, Digital TV, Media Player, Smart TV, Streaming, Worldwide
Amagi and Argoid AI drive TV program scheduling automation
Apr 15, 2024 – Amagi has announced a collaboration with Argoid AI to integrate AI-powered scheduling automation into its Amagi PLANNER product. The joint solution will be on demo at NAB Show 2024.
News categories:
Amagi, Argoid AI, Baskar Subramanian, Gokul Muralidharan, Digital TV, NABShow, Streaming, Worldwide
KERV and Magnite programmatically deliver AI-powered interactive video ads
Apr 11, 2024 – KERV Interactive and Magnite (NASDAQ: MGNI) have joined forces to enable marketers to layer KERV's AI-powered interactive and shoppable video capabilities on Magnite's omnichannel inventory.
News categories:
KERV Interactive, Magnite, Gary Mittman, Sean Buckley, Megan Pagliuca, Advertising, Digital TV, USA
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