Digital TV News: Audience Measurement Coalition
European measurement bodies launch Audience Measurement Coalition
Jan 28, 2025 – European JICs, Media Owner Committees (MOCs), and research companies have announced the creation of the Audience Measurement Coalition (AMC) to advocate for audience measurement in Europe.
News categories:
Audience Measurement Coalition, Yannick Carriou, Advertising, Big Data, Digital TV, Europe, Market Research
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