Digital TV News: BARC India
BARC India to roll out measurement platform for TV and Digital
Apr 10, 2017 – BARC India has announced the roll-out of its digital measurement service under the brand name EKAM. BARC India aims to provide the advertising industry with a single platform for all measurement products, across TV and Digital.
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BARC India, Partho Dasgupta, Advertising, Big Data, Digital TV, India, Market Research
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