Digital TV News: BIA
Report from the CTA explores gaming's post-pandemic popularity
Sep 26, 2022 – The U.S. gaming population expanded by 3% from 2019 to 2022, as 9 million new gamers aged 13 to 64 entered the market, according to a CTA study. The active gaming population in this age range now totals 164 million.
News categories:
Consumer Technology Association, Steven Hummel, CES2024, Digital TV, Gaming, Market Research, USA
Sony's share of U.S. Smart TV purchases grew in 2021
Apr 20, 2022 – According to Parks Associates, out of the top five U.S. brands, Sony showed clear growth, compared to 2020, for smart TVs purchased or received in the previous six months, pushing the brand past Vizio and into the top three for purchases in Q3 2021.
News categories:
Parks Associates, Paul Erickson, Digital TV, Market Research, NABShow, Smart TV, USA
Five million Brits spending full working day on streaming sites
Jan 20, 2022 – Research from Acquia shows that up to 5 million people in the UK are currently watching seven or more hours of streaming video content (Netflix, YouTube, etc.) every day, equivalent to a full working day (minus lunch).
News categories:
Acquia, Tom Bianchi, Digital TV, Market Research, Streaming, UK
Nexstar Media launches NEXTGEN TV at WHTM-TV in Harrisburg, PA
Dec 21, 2021 – Nexstar Media Group (Nasdaq: NXST) has announced that WHTM-TV, the Nexstar TV station serving Harrisburg, Pennsylvania, has begun broadcasting with NEXTGEN TV. Harrisburg is Nexstar’s 17th market to begin broadcasting with ATSC 3.0 in 2021.
News categories:
Nexstar Media, Brett Jenkins, ATSC 3, Content Distribution, Digital TV, USA
FOX and Nexstar Media launch NEXTGEN TV in Los Angeles
Dec 16, 2021 – FOX Television Stations (NASDAQ: FOXA) and Nexstar Media Group (NASDAQ: NXST) have launched NEXTGEN TV on KTTV-TV (FOX 11), KCOP-TV (My13), and KTLA-TV (KTLA 5) in Los Angeles, the second largest television market in the U.S.
News categories:
Nexstar Media, FOX, Brett Jenkins, Bill Lamb, ATSC 3, Content Distribution, Digital TV, USA
CIMM identifies best ways to combine STB and Smart TV data
Jan 28, 2021 – The CIMM has released a study identifying best practices for integration of STB and Smart TV data. The combination comes closer to creating nationally representative data sets for linear and streaming TV programming and advertising use cases.
News categories:
CIMM, Pre-Meditated Media, Jane Clarke, Gerard Broussard, Howard Shimmel, Advertising, Big Data, Digital TV, Set Top Box, Smart TV, USA, Worldwide
CTV insights business, App Science, launches from stealth
Dec 16, 2020 – App Science has announced its official launch. App Science correlates mobile data with connected TV data for individual households, resulting in richer, more sophisticated insights into audiences.
News categories:
App Science, Helen Lum, Aziz Rahim, Marka Hinkamp, Advertising, Big Data, Digital TV, Mobile, Streaming, USA
Nielsen unveils new ID resolution system
Nov 19, 2020 – Nielsen (NLSN) has unveiled an ID resolution system that will underpin its measurement products in a cookieless world. Nielsen will continue to deliver people-based measurement even as existing identifiers can no longer be relied upon.
News categories:
Nielsen, Mainak Mazumdar, Advertising, Big Data, USA, Worldwide
Nielsen integrates data from DIRECTV and DISH STBs, VIZIO Smart TVs
Nov 10, 2020 – Nielsen (NYSE: NLSN) has announced that it is adding addressable measurement to its National TV currency. Through strategic data integrations, Nielsen will add ~55 million devices across smart TVs and set top boxes to help scale addressable TV.
News categories:
Nielsen, Scott Brown, Rick Welday, Kemal Bokhari, Adam Gaynor, Advertising, Big Data, Digital TV, Satellite, Set Top Box, Smart TV, USA
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