Digital TV News: Beeswax
NBCUniversal extends capabilities of One Platform technology stack
Feb 8, 2023 – NBCUniversal (NBCU) has unveiled expanded capabilities for its One Platform technology stack. NBCU is partnering industrywide to build an automated, interactive, and transparent future for fans, storytellers and marketers.
News categories:
NBCUniversal, Steve Wozniak, Advertising, Big Data, Digital TV, USA, Worldwide
FreeWheel and Comscore launch Connected TV contextual targeting
Sep 29, 2022 – FreeWheel and Comscore have announced that media buyers using FreeWheel's demand-side platform, Beeswax, now have access to Comscore’s Predictive Audiences and CTV brand protection offering.
News categories:
FreeWheel, Comscore, Soo Jin Oh, Rachel Gantz, Advertising, Digital TV, Streaming, USA
$18 million of Series B funding for IRIS.TV
Apr 7, 2021 – IRIS.TV has completed an $18 million Series B funding round. The investment will enable IRIS.TV to accelerate the growth of its video data platform, and API tools that enable video-level data targeting for CTV and online video.
News categories:
IRIS.TV, Intel Capital, Field Garthwaite, Richie Hyden, Marcelino Ford-Livene, Advertising, Big Data, Digital TV, Venture Capital, Worldwide
FreeWheel to acquire ad tech company Beeswax
Dec 17, 2020 – FreeWheel has announced that it has agreed to acquire Beeswax. The acquisition will expand FreeWheel's programmatic marketplace capabilities across all forms of TV and video advertising, including CTV and STB VOD.
News categories:
FreeWheel, Beeswax, Dave Clark, Ari Paparo, Advertising, Digital TV, MandA, USA
Beachfront, Beeswax adopt LiveRamp IdentityLink bidding for CTV
Feb 25, 2020 – Beachfront and Beeswax have announced that they have become first to adopt and enable LiveRamp (NYSE: RAMP) IdentityLink, a people-based, privacy-first identifier for connected TV, display, and mobile campaigns.
News categories:
LiveRamp, Beachfront, Beeswax, Travis Clinger, Daniel Church, Ari Paparo, Advertising, Big Data, Digital TV, Streaming, USA
Latest News
- Intigral partners with DIAGNAL to enhance entertainment experiences
- Du chooses DataMiner monitoring for broadcast and teleport operations
- TSTT switches to Zappware's multi-screen client framework
- Allegro DVT launches video encoder IP for 4K/8K video
- AVOD revenues to hit $69 billion in 2029
- ZTE unveils updated Cloud PVP solution at IBC 2023
- Accedo brings AI-powered sports highlights to Accedo Launcher
- 76% of Nordic households now have an internet connected TV set
- TVMonaco chooses OKAST streaming platform
- DAZN Edge platform expands coverage in Europe with MainStreaming
- LG presents vision to become media and entertainment platform company
- UK PSBs developing broadband-delivered free TV service
- ZTE and Netgem collaborate on cloud gaming for Android TV
- Rokid shows portable Android TV device for AR glasses at IBC
- NPAW introduces Nokia-developed video probe at IBC 2023
- Eutelsat and ENENSYS show live DVB-NIP over 5G at IBC
- Pixalate introduces Apple TV CTV trends report
- Hybrid AVOD-SVOD revenues to triple to $20 billion by 2029
- Tata Elxsi and INVIDI partner on addressable advertising for Pay-TV operators
- Sercomm unveils RDK Video Accelerator STB based on Broadcom BCM72126