Digital TV News: Beeswax
$18 million of Series B funding for IRIS.TV
Apr 7, 2021 – IRIS.TV has completed an $18 million Series B funding round. The investment will enable IRIS.TV to accelerate the growth of its video data platform, and API tools that enable video-level data targeting for CTV and online video.
News categories:
IRIS.TV, Intel Capital, Field Garthwaite, Richie Hyden, Marcelino Ford-Livene, Advertising, Big Data, Digital TV, Venture Capital, Worldwide
FreeWheel to acquire ad tech company Beeswax
Dec 17, 2020 – FreeWheel has announced that it has agreed to acquire Beeswax. The acquisition will expand FreeWheel's programmatic marketplace capabilities across all forms of TV and video advertising, including CTV and STB VOD.
News categories:
FreeWheel, Beeswax, Dave Clark, Ari Paparo, Advertising, Digital TV, MandA, USA
Beachfront, Beeswax adopt LiveRamp IdentityLink bidding for CTV
Feb 25, 2020 – Beachfront and Beeswax have announced that they have become first to adopt and enable LiveRamp (NYSE: RAMP) IdentityLink, a people-based, privacy-first identifier for connected TV, display, and mobile campaigns.
News categories:
LiveRamp, Beachfront, Beeswax, Travis Clinger, Daniel Church, Ari Paparo, Advertising, Big Data, Digital TV, OTT, USA
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