Digital TV News: Comcast

FreeWheel unifies decisioning for direct sold and programmatic advertising
Apr 14, 2020 – FreeWheel has announced the rollout of its unified decisioning capability that enables buyers and sellers to seamlessly transact across both direct sold and programmatic advertising.
News categories: FreeWheel, NBCUniversal, The Trade Desk, Dave Clark, Krishan Bhatia, Brian Stempeck, Advertising, Big Data, Digital TV, USA

Falling ad revenue to hurt TV broadcasting
Apr 14, 2020 – According to GlobalData, TV broadcasters may be experiencing higher viewing numbers during this COVID-19 lockdown, but their bottom lines will be significantly hurt by falling ad revenues.
News categories: GlobalData, Danyaal Rashid, Advertising, COVID-19, Digital TV, Market Research, Worldwide

RDK now on more than 60 million devices
Mar 19, 2020 – RDK Management has announced that RDK software now powers more than 60 million devices deployed by service providers around the world. RDK is an open source software platform that standardizes core functions used in broadband, video, and IoT connected devices.
News categories: RDK Management, Steve Heeb, Cable TV, Digital TV, Market Research, RDK, Set Top Box, Worldwide

Future Today and Cinedigm terminate merger agreement
Mar 16, 2020 – Future Today has announced that its merger agreement with Cinedigm has been terminated. Future Today has instead entered into a content licensing arrangement with Cinedigm to expand its content offering.
News categories: Future Today, Cinedigm, Vikrant Mathur, Alok Ranjan, Digital TV, MnA, OTT, USA, Worldwide

Major U.S. pay TV providers lost nearly 5 million subscribers in 2019
Mar 3, 2020 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. lost about 4,915,000 net video subscribers in 2019, compared to a pro forma loss of about 1,585,000 subscribers in 2018.
News categories: Leichtman Research Group, Bruce Leichtman, Cable TV, Digital TV, IPTV, OTT, Satellite, Subscribers, USA

Federal Circuit affirms ITC import ban on Comcast X1 STBs
Mar 2, 2020 – The U.S. Court of Appeals for the Federal Circuit has ruled in favor of TiVo (NASDAQ: TIVO) in its dispute with Comcast. The court affirmed the ITC's jurisdiction and their decision to ban the importation of Comcast STBs infringing Rovi patents.
News categories: TiVo Corp, Comcast, Arvin Patel, Cable TV, Digital TV, Patent, Set Top Box, USA

Comscore announces measurement agreement with Comcast
Feb 27, 2020 – Comscore (Nasdaq: SCOR) has reported results for the quarter and full year ended December 31, 2019.The company also announced a measurement agreement with Comcast intended to improve direct measurement of television households across the U.S.
News categories: Comscore, Bill Livek, Advertising, Big Data, Cable TV, Digital TV, Results, Set Top Box, USA

Comcast acquires XUMO
Feb 25, 2020 – Comcast has announced that it has acquired XUMO, the advertising-supported streaming service. XUMO’s network of distribution partners include major smart TV brands who have partnered with XUMO to curate rich, free, media experiences.
News categories: XUMO, Comcast, Digital TV, MnA, OTT, Smart TV, USA, Worldwide

NBCUniversal updates audience targeting and transaction models
Feb 25, 2020 – NBCUniversal has announced new One Platform technology solutions and unveiled its transaction model ahead of the 2020-21 upfront season. One Platform gives marketers the power to reach all audiences across the full NBCUniversal ecosystem.
News categories: NBCUniversal, Linda Yaccarino, Advertising, Big Data, Digital TV, USA