Digital TV News: DIRECTV Advertising
Yahoo appointed DSP for DIRECTV Advertising's addressable inventory
Jun 20, 2022 – DIRECTV Advertising and Yahoo are teaming up to provide buyers with a more seamless way to access addressable TV and streaming inventory. The agreement enables interoperability between addressable TV and CTV in the U.S.
News categories:
Yahoo, DIRECTV, Iván Markman, Amy Leifer, Advertising, Digital TV, IPTV, Satellite, Streaming, USA
DIRECTV Advertising selects Magnite for STB VOD programmatic ad automation
Jun 14, 2022 – Magnite (NASDAQ: MGNI) has been selected to extend programmatic automation to DIRECTV's traditional TV inventory. The initial launch will focus on VOD, with the goal of DIRECTV enabling additional linear inventory programmatically within the next year.
News categories:
Magnite, DIRECTV, Matt McLeggon, Matt Jamison, Advertising, Digital TV, Satellite, Set Top Box, USA
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