Digital TV News: DTC

SeaChange announces cloud-based OTT streaming platform for DTC providers
Dec 21, 2020 – SeaChange (NASDAQ: SEAC) has announced a cloud-based OTT streaming platform for DTC providers. The SeaChange Framework offers video back-office, asset and user experience management, and a predictive analytics engine.
News categories: SeaChange, Scott Apgar, Content Distribution, Digital TV, OTT, UX, Worldwide

Disney surpasses 137 million subscriptions for its D2C services
Dec 11, 2020 – The Walt Disney Company has revealed the next steps in its global streaming expansion with details on the future of Disney+, Hulu and ESPN+, a first look at its upcoming global brand, Star, and previews of new content.
News categories: Disney, Bob Chapek, Bob Iger, Christine McCarthy, Digital TV, OTT, Subscribers, USA, Worldwide

Extreme Reach releases 3Q 2020 Video Benchmarks Report
Dec 9, 2020 – Extreme Reach (ER) has released the findings of its Q3 2020 Benchmarks Report, which includes ad performance data for impressions served from its AdBridge platform to CTV, desktop, and mobile devices for July through September.
News categories: Extreme Reach, Mary Vestewig, Advertising, Big Data, COVID-19, Market Research, USA

Applicaster technology stack accelerates video app development
Oct 22, 2020 – Applicaster has launched Fast Forward Solutions, a multi-partner technology stack that accelerates video app development. Fast Forward Solutions enables apps to be launched on eight OTT platforms in as few as four weeks.
News categories: Applicaster, Devra Prywes, Apps, Digital TV, OTT, Worldwide

Discovery selects Magnite to strengthen DTC advertising proposition
Sep 29, 2020 – Magnite (NASDAQ: MGNI) has announced an expanded relationship with Discovery in support of its leading real life entertainment streaming service, dplay platform, to maximise programmatic advertising capabilities.
News categories: Magnite, Discovery, James Brown, Alex Hodge, Advertising, Big Data, Digital TV, India, Japan, UK

Discovery acquires assets of adtech start-up AdSparx
Sep 22, 2020 – Discovery (Nasdaq: DISCA, DISCB, DISCK) has announced that it has acquired the assets of AdSparx, a start-up offering a cloud-based platform for server side in-stream dynamic ad insertion (DAI).
News categories: Discovery, AdSparx, Avi Saxena, Advertising, Big Data, Digital TV, India, MandA, OTT, USA

78% of U.S. households have an SVOD service
Aug 28, 2020 – Research from LRG finds that 78% of all U.S. households have an SVOD service from Netflix, Amazon Prime, and/or Hulu – up from 69% in 2018, and 52% in 2015. 55% of U.S. households now have more than one of these SVOD services.
News categories: Leichtman Research, Bruce Leichtman, Digital TV, Market Research, OTT, USA

CTV share of video ad impressions drops to lowest point in 2 years at Extreme Reach
May 13, 2020 – Video ad impressions on connected TV (CTV) platforms dropped to 37 percent of all ad impressions in Q1 2020, a decline of over 21 percent from Q4 2019, reveals the latest Video Benchmarks Report from Extreme Reach (ER).
News categories: Extreme Reach, Mary Vestewig, Advertising, COVID-19, Digital TV, Market Research, USA

US: 44% with a vMVPD switched from a traditional pay TV service
Apr 3, 2020 – The Leichtman Research Group (LRG) has found that, of U.S. households that currently have a live streaming vMVPD pay-TV service, 44% switched directly from a traditional pay-TV service, and 26% also have a traditional service.
News categories: Leichtman Research, Bruce Leichtman, Digital TV, Market Research, OTT, USA