Digital TV News: Fox

Future of TV in Australia is linear + BVOD
Feb 25, 2021 – At the Future of TV Advertising Sydney forum, OzTAM CEO Doug Peiffer has shared top line test data from Virtual Australia (VOZ), the new all-screen, cross-platform Total TV planning and reporting database.
News categories: OzTAM, Virtual Australia, Doug Peiffer, Advertising, Australia, Digital TV, Market Research, OTT, Smart TV

Magnite to acquire SpotX from RTL
Feb 5, 2021 – Magnite (Nasdaq: MGNI) has agreed to acquire SpotX from RTL Group for $1.17 billion. Together, the companies will create the largest independent CTV and video advertising platform in the programmatic marketplace.
News categories: Magnite, SpotX, RTL Group, Michael Barrett, Mike Shehan, Thomas Rabe, Advertising, Digital TV, MandA, Worldwide

Univision signs up to Project OAR
Feb 2, 2021 – Univision has announced that it has joined Project OAR, the consortium of American media companies created to establish a common technology for dynamic, addressable advertising management for TV.
News categories: Univision, Project OAR, Donna Speciale, Adam Gaynor, Advertising, Big Data, Digital TV, USA

8.6 million Australians now watching BVOD
Jan 28, 2021 – Data from Roy Morgan shows 8.6 million Australians now watch BVOD services which include ABC iView, SBS On Demand, 7plus, 9Now and 10 Play. All five leading services have grown strongly during 2020.
News categories: Roy Morgan, Michele Levine, Australia, Digital TV, Market Research, OTT

Subscription TV viewers soared in Australia during 2020
Jan 12, 2021 – Data from Roy Morgan shows Australians consumed subscription TV services at an astonishing rate during 2020 with 17.3 million Australians (82.1%) watching a subscription TV service in an average four week period.
News categories: Roy Morgan, Michele Levine, Australia, Digital TV, OTT, Subscribers

OpenAP launches Supply-Side Platform for linear TV inventory
Jan 11, 2021 – OpenAP has launched a supply-side platform (SSP) that gives advertisers access to available linear inventory from TV publishers. The launch enables buying of advanced TV across premium viewing environments.
News categories: OpenAP, Omnicom, David Levy, Matthew Kramer, Advertising, Digital TV, USA

Asia Pacific online video to reach $55 billion by 2025
Jan 11, 2021 – Media Partners Asia (MPA) has reported that the Asia Pacific online video industry grew revenue by 14% Y/Y in 2020 to reach US$30.5 billion. SVOD overtook AVOD to contribute 53% of total revenues; AVOD contributed 47%.
News categories: Media Partners Asia, Vivek Couto, Asia, Digital TV, Market Research, OTT

NEXTGEN TV launches on local TV stations in Columbus, Ohio
Jan 7, 2021 – Four local TV stations in Columbus, Ohio, WSYX (ABC/FOX), WCMH-TV (NBC), WWHO (CW), and WTTE (TBD Network), have become the latest in the U.S. to begin broadcasting with NEXTGEN TV.
News categories: BitPath, ATSC 3, Content Distribution, Digital TV, USA

Seattle becomes latest large market to launch NEXTGEN TV
Dec 16, 2020 – Seven local TV stations in Seattle, Washington, including KOMO-TV (ABC), KIRO-TV (CBS), KCPQ (FOX), KING-TV (NBC), KONG (Ind.), KZJO (MyNet), and KUNS-TV (Univision), have begun broadcasting with NEXTGEN TV.
News categories: BitPath, Dan York, Richard Friedel, Mark Aitken, Kurt Rao, ATSC 3, Content Distribution, Digital TV, USA