Digital TV News: FreeWheel

IAB Tech Lab expands Open Measurement SDK to more CTV platforms
May 30, 2024 – IAB Tech Lab has expanded its Open Measurement SDK to include Samsung and LG - an important step toward achieving standardized viewability metrics for all digital ad platforms.
News categories: IAB Tech Lab, Anthony Katsur, Rachel Creel-McGuire, Advertising, Big Data, Digital TV, Smart TV, Streaming, USA, Worldwide

Yahoo brings identity solutions to CTV
Apr 16, 2024 – Yahoo Advertising has announced that Yahoo Identity Solutions is to launch within connected TV (CTV) environments including Paramount, Tubi, NBCUniversal, and FreeWheel.
News categories: Yahoo, Elizabeth Herbst-Brady, Leo O’Connor, Jeff Lucas, Ryan McConville, Jon Mansell, Advertising, Big Data, Digital TV, Streaming, USA

FreeWheel partners with Lotame in EMEA
Apr 8, 2024 – FreeWheel has announced a partnership with Lotame to expand audience data across its product suite in EMEA using audience data from the Lotame Data Marketplace. 
News categories: FreeWheel, Lotame, Matt Clark, Hunter Terry, Advertising, Big Data, Digital TV, Europe, Middle-East, Streaming

FreeWheel releases H2 2023 Video Marketplace Report
Mar 27, 2024 – FreeWheel has released its 2H 2023 Video Marketplace Report. This edition explores video advertising trends for the second half of 2023 in select European countries and the U.S.
News categories: FreeWheel, Advertising, Digital TV, Europe, Market Research, Streaming, USA

Wurl solution matches CTV ads with program context in real time
Mar 26, 2024 – Wurl has announced BrandDiscovery, a GenAI-based CTV advertising solution that enables advertisers to align their ads with content - based on emotions, genres, and brand safety - in real time.
News categories: Wurl, Peter Crofut, Matthew Kramer, Kathy Argyriou, Advertising, Big Data, Digital TV, North America, Streaming

Pixalate releases Q4 2023 CTV SSP market share reports
Feb 28, 2024 – Pixalate has released Q4 2023 reports ranking SSPs based on their share of open programmatic ads sold on apps in the Apple TV, Roku, Samsung TV Smart Hub and Amazon Fire TV app stores.
News categories: Pixalate, Advertising, Digital TV, Europe, Latin America, Market Research, North America, Streaming

Norigin Media launches white-label FAST app solution
Jan 22, 2024 – Norigin Media has announced a white-label solution for content owners who want to easily launch D2C linear or FAST channels on Smart TV platforms including Samsung Tizen, LG webOS and Android TV.
News categories: Norigin Media, Ajey Anand, Apps, Content Distribution, Digital TV, Streaming, Worldwide

Amagi launches curated programmatic marketplace for FAST ads
Jan 12, 2024 – Amagi ADS PLUS has launched a feature called FAST Deals, a curated programmatic marketplace designed to simplify the advertising experience for buyers, content owners and programmatic exchanges.
News categories: Amagi, FreeWheel, James Smith, Emily Bromley, Advertising, CES2025, Digital TV, Streaming, Worldwide

FreeWheel releases report on 'Designing a Better Ad Pod'
Jan 10, 2024 – FreeWheel has released research results, exploring how publishers can optimize the quantity and frequency of ads in an ad pod to improve viewer experience and brand results.
News categories: FreeWheel, MediaScience, Mark McKee, Dr. Duane Varan, Advertising, Digital TV, Market Research, USA