Digital TV News: FreeWheel

TheViewPoint integrates with FreeWheel
Nov 28, 2023 – TheViewPoint (TVP) has announced an expanded partnership with FreeWheel, offering brands an opportunity to bypass exchanges when buying TV ad inventory, bridging the gap between supply and demand.
News categories: TheViewPoint, FreeWheel, Daniel Elad, Jon Mansell, Advertising, Digital TV, Streaming, Worldwide

UK marketers expecting to increase FAST and AVOD spend
Nov 14, 2023 – According to the latest Advanced TV Uncovered study from AudienceXpress and CoLab Media Consulting, 89% of UK marketers surveyed expect to increase FAST and AVOD spend over the next 12 months.
News categories: FreeWheel, Stefanie Briec, Advertising, Digital TV, Europe, Market Research, UK

Pixalate releases Q3 2023 CTV SSP market share reports
Nov 6, 2023 – Pixalate has released its Q3 2023 CTV Supply Side Platform (SSP) Market Share Reports for Apple TV, Roku, Samsung TV, and Amazon Fire TV.
News categories: Pixalate, Advertising, Digital TV, Europe, Latin America, Market Research, North America, Streaming

AMC Networks enables programmatic ad buying on linear networks
Oct 26, 2023 – AMC Networks has enabled programmatic ad buying on three of its linear networks, allowing advertisers to purchase ad inventory using their existing programmatic buying platforms.
News categories: AMC Networks, FreeWheel, The Trade Desk, Canoe Ventures, Evan Adlman, Mark McKee, Tim Sims, Shenan Reed, Advertising, Digital TV, USA

Hybrid VOD advertising at heart of streaming's evolution
Oct 11, 2023 – According to the latest FreeWheel Video Marketplace Report, ad view growth on premium video remained healthy in both the U.S. and Europe in H1 2023, with 6% and 15% growth respectively.
News categories: FreeWheel, Advertising, Digital TV, Europe, Market Research, USA

Magnite integrated into FreeWheel’s TV platform
Aug 3, 2023 – Magnite (NASDAQ: MGNI) has integrated with FreeWheel to enhance the ability of FreeWheel users to see multiple sources of demand in one platform, across both programmatic and direct transactions.
News categories: Magnite, FreeWheel, Sean Buckley, Soo Jin Oh, Jill Steinhauser, Advertising, Digital TV, Worldwide

FreeWheel to bring Roku ad technologies to its customers
Jul 12, 2023 – Roku (Nasdaq: ROKU) and FreeWheel have announced the launch of combined technologies that aim to simplify, optimize and enhance TV streaming for advertisers and publishers.
News categories: Roku, FreeWheel, Youssef Ben-Youssef, Soo Jin Oh, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide

FreeWheel launches The Viewer Experience Lab in partnership with MediaScience
Jun 21, 2023 – FreeWheel has launched The Viewer Experience Lab in partnership with MediaScience with the goal of helping media companies ensure a quality experience across a growing array of advertising channels.
News categories: FreeWheel, MediaScience, Mark McKee, Dr. Duane Varan, Evan Adlman, Advertising, Digital TV, Market Research, Worldwide

Comscore to provide local advertising currency for NBCUniversal
May 18, 2023 – Comscore (Nasdaq: SCOR) has announced a partnership with NBCUniversal, in which NBCUniversal will be, for the first time, guaranteeing all local ad buys on Comscore measurement.
News categories: Comscore, NBCUniversal, Jon Carpenter, Frank Comerford, Advertising, Big Data, Digital TV, USA