Digital TV News: HBO Max

AT&T folds Xandr into WarnerMedia
Apr 30, 2020 – AT&T has announced that WarnerMedia and Xandr are combining to create a unified advertising proposition. Xandr will continue to offer advanced media and technology solutions, including addressable video.
News categories: WarnerMedia, Xandr, Gerhard Zeiler, ​Kirk McDonald, Advertising, Digital TV, USA

HBO Max to be available on Apple devices at launch
Apr 27, 2020 – WarnerMedia has announced that HBO Max will be available on Apple devices when it debuts on May 27, 2020. At launch, customers will be able to access HBO Max on iPhone, iPad, iPod touch, Apple TV 4K and Apple TV HD.
News categories: WarnerMedia, Apple, Rich Warren, Apps, Digital TV, OTT, Set Top Box, Smartphone, Tablet, USA

HBO Max to launch on May 27th
Apr 21, 2020 – WarnerMedia's streaming platform HBO Max will launch on May 27th. With 10,000 hours of curated premium content, HBO Max will bring together HBO, third-party programs and movies, and content from Warner Media's library.
News categories: HBO Max, WarnerMedia, Kevin Reilly, Sarah Aubrey, Robert Greenblatt, Digital TV, OTT, USA

HBO Max to be available to Charter customers at launch
Apr 15, 2020 – WarnerMedia and Charter Communications have announced a distribution agreement that will make HBO Max, WarnerMedia’s anticipated streaming platform, available to Charter customers when it launches next month.
News categories: WarnerMedia, Charter Communications, Rich Warren, Tom Montemagno, Apps, Cable TV, Digital TV, OTT, Set Top Box, USA

Apptopia and Braze release state of streaming industry report
Apr 2, 2020 – Apptopia and Braze have announced findings from a joint report on the streaming industry. Disney+ demonstrated that new streaming services can enter a crowded market and be successful, and this year further new streaming services will launch.
News categories: Braze, Apptopia, Myles Kleeger, Adam Blacker, Apps, Digital TV, Market Research, OTT, Worldwide

Coronavirus expected to add 5% to global VOD subscriptions in 2020
Mar 25, 2020 – Strategy Analytics has published a forecast for SVOD services taking into account the expected impact of the COVID-19 pandemic. The forecast expects global subscriptions to increase by 5% in comparison to the pre-pandemic model.
News categories: Strategy Analytics, Michael Goodman, COVID-19, Digital TV, Market Research, OTT, Worldwide

AT&T TV launches in the U.S.
Mar 2, 2020 – AT&T has launched its live TV service, AT&T TV, nationwide after a successful 13-market pilot. AT&T TV marries live TV with video streaming and apps. Powered by Android TV, the TV experience and more can be controlled by voice with Google Assistant.
News categories: AT&T, Thaddeus Arroyo, Digital TV, OTT, Smart Home, USA

Disney+ to reach 126 million subscribers globally
Feb 6, 2020 – Digital TV Research has upgraded its forecasts for Disney+. Disney+ will be the biggest SVOD winner over the next five years. Disney+ will add 105 million paying subscribers between end-2019 and 2025 to take its total to 126 million.
News categories: Digital TV Research, Simon Murray, Digital TV, OTT, Subscribers, Worldwide

Advertisers still struggling with streaming quality
Feb 4, 2020 – Conviva has released its quarterly State of Streaming report for Q4 2019, revealing that streaming viewing continues to climb. Conviva also found that the length of time a viewer must wait for the ad to start nearly doubled over the span of a single quarter.
News categories: Conviva, Bill Demas, Advertising, Digital TV, Market Research, OTT, Worldwide