Digital TV News: HBO Max

WarnerMedia unveils HBO Max
Oct 30, 2019 – WarnerMedia has unveiled details about its HBO Max direct-to-consumer strategy, revealing a comprehensive offering of programming options for every audience, product features and functionality, and its go-to-market plans.
News categories: WarnerMedia, HBO Max, AT&T, Robert Greenblatt, Ann Sarnoff, Kevin Reilly, John Stankey, Tony Goncalves, Digital TV, OTT, USA

Limited reach of Apple TV+ and Disney+ hinders services’ adoption
Oct 10, 2019 – With the Apple TV+ app initially addressing only about half of the total U.S. market, the service is likely to encounter limited subscriber growth compared to competitive offerings that have a wider reach, according to IHS Markit.
News categories: IHS Markit, Fateha Begum, Digital TV, Market Research, OTT, USA

Subscriptions now account for nearly 86% of US internet TV and movie spending
Sep 17, 2019 – New research from Parks Associates finds that subscriptions, formerly representing just over half of total online video spending in 2012, now account for nearly 86% of all U.S. internet spending on TV and movies.
News categories: Parks Associates, Brett Sappington, Digital TV, Market Research, OTT, USA

Futuresource Consulting expects upturn in French TV and video spending
Aug 27, 2019 – Total video entertainment consumer spend is expected to exceed €7 billion this year, making France the third largest video entertainment market in Europe, according to the latest video insights report from Futuresource Consulting.
News categories: Futuresource Consulting, Tristan Veale, Digital TV, France, Market Research, OTT

WarnerMedia names upcoming D2C service HBO Max
Jul 9, 2019 – WarnerMedia has unveiled HBO Max as the name of its new streaming service. The service will include an extensive collection of exclusive original programming as well as content from WarnerMedia’s portfolio of brands and libraries.
News categories: WarnerMedia, Robert Greenblatt, Digital TV, OTT, USA