Digital TV News: Hearst Television
FreeWheel to help Hearst Television bring video inventory to advertisers
Apr 8, 2019 – Hearst Television and FreeWheel (Nasdaq: CMCSA) have announced that they have partnered to offer an OTT video solution to advertisers. Hearst Anyscreen, Hearst's OTT advertising product, will use FreeWheel’s Monetization and Revenue Management platform for access to OTT video inventory.
News categories:
FreeWheel, Hearst, James Rooke, Adam Noble, Jason DeMarco, Advertising, Digital TV, Streaming, USA
Pearl TV using Triveni Digital for ATSC 3.0 quality-assurance
Apr 2, 2019 – Triveni Digital has announced that Pearl TV is using Triveni Digital's StreamScope XM Verifier. StreamScope XM Verifier gives Pearl TV stations a view of the ATSC 3.0 service, allowing them to verify a wide range of ATSC 3.0 quality-assurance metrics.
News categories:
Triveni Digital, Pearl TV, Ralph Bachofen, Bob Chase, ATSC 3, Digital TV, NABShow, QoE, USA
ATSC 3.0 test suite launched by Eurofins
Mar 27, 2019 – Eurofins Digital Testing has announced that it will be showcasing a new conformance test suite at NAB. Arreios for ATSC 3.0 enables the certification and testing of ATSC 3.0 features via a suite of automated test tools.
News categories:
Eurofins Digital Testing, Johan Craeybeckx, Lynn Claudy, Anne Schelle, ATSC 3, Digital TV, NABShow, QoE, Set Top Box, Smart TV, USA
U.S. media companies and VIZIO form addressable advertising consortium
Mar 12, 2019 – U.S. media and technology companies, in collaboration with smart TV company VIZIO, have announced the formation of a consortium dedicated to the development and deployment of a new, open standard for addressable advertising on connected TVs.
News categories:
VIZIO, Project OAR, William Wang, Mike Dean, Jesse Redniss, Dave Clark, Jodie McAfee, Advertising, Content Identification, Digital TV, Smart TV, Streaming, USA
Hearst Television and Nielsen reach agreement for ratings and insights
Dec 20, 2018 – Nielsen (NYSE: NLSN) and Hearst Television have announced a comprehensive renewal agreement for local and national television and radio ratings, behavioral insights and measurement services.
News categories:
Nielsen, Hearst Television, Jeff Wender, Eric Meyrowitz, Advertising, Digital TV, USA
Hearst Television launches private marketplace for Connected TV advertising
Sep 24, 2018 – Hearst Television has launched Hearst Anyscreen, an OTT advertising platform which combines preferred access to Hearst-owned programming, with delivery partners such as Roku. Hearst Anyscreen will enable brands to tap into the dramatic growth of Connected TV viewing.
News categories:
Hearst Television, dataxu, Jordan Wertlieb, Jonathan Sumber, Mike Baker, Advertising, Digital TV, Set Top Box, Streaming, USA
Lotame brings audience intelligence to television & video
Sep 25, 2017 – Lotame has announced the launch of its aiTV suite of products focused on bringing greater audience intelligence to television and video. These offerings will live under Lotame's newly formed aiTV division.
News categories:
Lotame, Doug Pollack, Advertising, Big Data, Digital TV, USA
Audiovox First to Launch Rear-Seat Dyle™ Mobile TV Experience For Automobiles in the US
Sep 11, 2012 – Audiovox (NASDAQ: VOXX) has announced plans to develop the first Dyle enabled rear seat car entertainment systems. The product will be sold and professionally installed through Audiovox's channels of distribution.
News categories:
Audiovox, Dyle, Digital TV, In-Car, Mobile, USA
Elgato to Develop Dyle™ Mobile TV Accessory for Mobile Devices
Jun 18, 2012 – Elgato and Dyle™ mobile TV have announced that Elgato's EyeTV Mobile TV accessory and its EyeTV application will be certified as Dyle enabled. Elgato's accessory utilizes the broadcast industry standard technology of ATSC-Mobile.
News categories:
Elgato, Dyle, Digital TV, Mobile, Smartphone, Tablet, USA
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