Digital TV News: Horowitz Research
U.S. antenna penetration grows 38% in 2020
Feb 9, 2021 – According to Horowitz Research's State of OTA 2020 study, 40% of U.S. TV content viewers 18+ report owning an antenna, up 29% Y-o-Y. This translates to approximately 48.4 million households with an antenna.
News categories:
Horowitz Research, Stephanie Wong, ATSC 3, Digital TV, Market Research, USA
Streaming eclipses traditional TV among U.S. adult streamers
Sep 25, 2019 – The share of U.S. adult TV viewers who stream at least some of their TV content has plateaued at around 65%, according to Horowitz Research. Among the 2 in 3 adult Americans who stream, however, there is a growing reliance on streamed content.
News categories:
Horowitz Research, Adriana Waterston, Digital TV, Market Research, Streaming, USA
One-third of U.S. TV content viewers report owning an antenna
Apr 24, 2019 – The latest data from Horowitz Research reveal that while TV content viewers in the U.S. are experimenting with new streaming services like YouTube TV, Sling TV, and others, a traditional viewing technology is re-emerging: antennas.
News categories:
Horowitz Research, Stephanie Wong, Adriana Waterston, Digital TV, Market Research, Streaming, Terrestrial, USA
Competition from dMVPDs puts new spin on U.S. market for pay TV subs
Jun 6, 2018 – Three-quarters (76%) of U.S. TV content viewers report subscribing to a traditional pay TV—cable, satellite, or telco—service, down from 86% in 2014, reveals the latest data from Horowitz Research’s State of Pay TV, OTT and SVOD report.
News categories:
Horowitz Research, Adriana Waterston, Cable TV, Digital TV, IPTV, Market Research, Satellite, Streaming, USA, UX
Horowitz to release State of dMVPDs study
Jun 27, 2017 – Today, 70% of U.S. TV viewers 18+ stream at least some of the content they watch, according to Horowitz Research. The introduction of Hulu with Live TV and YouTube TV signal a new era of competition to traditional cable, satellite, and fiber optic TV providers.
News categories:
Horowitz, Adriana Waterston, Digital TV, Market Research, Streaming, USA
Streaming far surpasses VOD as the go-to source for on demand content
Apr 27, 2017 – The rise of streaming is being driven largely by the increase of streaming to the TV set, reveals the latest data from Horowitz Research’s State of Pay TV, OTT and SVOD study released to clients last week.
News categories:
Horowitz Research, Stephanie Wong, Digital TV, Market Research, Set Top Box, Streaming, USA
RCN launches Hulu as a channel
May 19, 2016 – RCN has announced a partnership with Hulu to enable its customers to watch Hulu programming as a channel through the same set-top box used to watch Live TV. Previously, RCN was the first cable provider to integrate Netflix into the channel lineup.
News categories:
RCN, Hulu, Chris Fenger, Apps, Cable TV, Digital TV, Set Top Box, Streaming, USA
U.S. millennials stream more than half of their TV
May 4, 2016 – Streaming is the new normal for Millennials, according to Horowitz Research. Millennial (18-34 year-old) TV content viewers in the U.S. report spending 54% of their TV viewing time streaming and just 25% live.
News categories:
Horowitz, Stephanie Wong, Digital TV, Market Research, Streaming, USA
OTT complementary to, not a replacement for, traditional pay TV
Aug 11, 2015 – Research from Horowitz Research shows that over-the-top streaming video on demand (OTT SVOD) services remain a complement to, not a replacement for, traditional pay TV. Among OTT SVOD users, 78% are also multichannel subscribers.
News categories:
Horowitz, Adriana Waterston, Digital TV, Market Research, Streaming, USA
Latest News
- Nexxen empowers Australian advertisers using VIDAA ACR data
- TargetVideo integrates AI for video content categorization
- Meta opens Quest OS to third-party hardware makers
- Aferian to implement further cost reductions at Amino
- Paramount to exclusively represent SkyShowtime advertising sales
- Sky Sports Main Event latency reduced on Entertainment OS devices
- Netflix posts first quarter 2024 results and outlook
- Graham Media Group selects Bitmovin Playback
- Dialog, Axiata Group, Bharti Airtel agree on merger in Sri Lanka
- Yahoo brings identity solutions to CTV
- Plex has largest FAST line-up with 1,112 channels
- TV3 migrates from on-prem servers to AWS Cloud with Redge
- Virgin Media partners with PubMatic to scale FAST advertising
- Interactive TV news channel unveiled by ROXi and Sinclair
- Spideo and OTTera unveil personalisation collaboration at NAB Show 2024
- Amagi integrates Intertrust DRM for FAST services
- Vantiva has shipped 22 million Android TV set-top boxes
- Newsmax launches subscription-based app with 24i
- Slovak Telekom and T-Mobile CZ upgrade video streaming with 24i
- CTV/OTT expected to be fastest growing media channel in U.S. in 2024