Digital TV News: Hulu

Streaming accounted for over one-third of U.S. TV viewing in June
Jul 21, 2022 – In June, streaming captured 33.7% of U.S. television consumption. This is streaming's largest share of TV usage to be measured by Nielsen's (NYSE: NLSN) monthly TV and streaming snapshot since its inception in May 2021.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

TVision releases latest State of CTV Advertising report
Jul 19, 2022 – TVision has released its semi-annual report: 'The State of CTV Advertising' including data on U.S. household reach for Netflix and all major competitors, growth of ad-supported apps and CTV ad attention.
News categories: TVision, Yan Liu, Digital TV, Market Research, Streaming, USA

Streaming captures nearly 32% of U.S. TV viewing in May
Jun 16, 2022 – In May, in the U.S., streaming viewership accounted for 31.9% of total television consumption, achieving a record-high share for the third consecutive month according to The Gauge, the monthly total TV viewing snapshot from Nielsen (NYSE: NLSN).
News categories: Nielsen, Digital TV, Market Research, USA

Americans adopting ad-supported streaming at faster rate than subscription-based services
Jun 14, 2022 – Comscore (Nasdaq: SCOR) has announced that AVOD services are seeing adoption at a faster rate than SVOD services, with a 29% increase in U.S. households streaming AVODs in 2022 compared to 2020 vs a 21% increase during the same period for SVODs.
News categories: Comscore, James Muldrow, Digital TV, Market Research, Streaming, USA

Another record month for U.S. streaming in April
May 19, 2022 – The Gauge, the monthly TV viewing snapshot from Nielsen (NYSE: NLSN), has revealed that U.S. streaming reached another record high in April, capturing 30.4% of total TV viewing and surpassing its previous record of 29.7% set in March 2022.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

Nielsen deduplicates audiences across Smart TV and streaming providers
May 19, 2022 – Nielsen (NYSE: NLSN) has expanded deduplication of CTV audiences to include Smart TV OEM inventory, providing viewership data inclusive of co-viewing across Samsung and VIZIO devices, in addition to other streaming platforms.
News categories: Nielsen, Ameneh Atai, Advertising, Big Data, Digital TV, Smart TV, Streaming, USA

Major U.S. pay TV providers lost 1,956,000 subscribers in 1Q 2022
May 17, 2022 – Leichtman Research Group (LRG) has found that the largest pay TV providers in the U.S. lost about 1,955,000 net video subscribers in 1Q 2022, compared to a pro forma net loss of 1,910,000 in 1Q 2021, and 1,960,000 in 1Q 2020.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA

Hisense unveils its first Smart TV with Fire TV built-in
May 17, 2022 – Hisense and Amazon Fire TV have announce the U6HF, Hisense’s first smart TV with Amazon Fire TV built-in. Available exclusively at Amazon.com, the new 50” smart TV will offer Fire TV's experience alongside the intelligence of Alexa.
News categories: Hisense, David Gold, Digital TV, Smart Home, Smart TV, USA

7.9 million Disney+ subscribers added in 1Q 2022
May 11, 2022 – The Walt Disney Company (NYSE: DIS) has reported earnings for its second quarter ended April 2, 2022. The company increased its total streaming subscriptions to 205.6 million, with 7.9 million Disney+ subscribers added in the quarter.
News categories: Walt Disney Company, Bob Chapek, Digital TV, Results, Streaming, Subscribers, USA, Worldwide