Digital TV News: Hypothesis Group

Roku #1 TV streaming platform in Mexico
Nov 30, 2021 – Roku is the #1 TV streaming platform in Mexico, based on hours streamed, according to a study from the Hypothesis Group. This leadership position comes as the company closes 2021 with 8 Roku TV partners in Mexico and the availability of the new Roku Streaming Stick 4K player.
News categories: Roku, Arthur van Rest, Digital TV, Market Research, Mexico, Set Top Box, Smart TV, Streaming

Roku's Shopify app enables small business TV ad campaigns
Sep 21, 2021 – Roku (Nasdaq: ROKU) is to launch an app that will allow Shopify merchants to create TV streaming ad campaigns, opening the door for SMBs to grow branding and revenue through TV advertising.
News categories: Roku, Shopify, Jared Lefkowitz, Amir Kabbara, Andrew Goble, Advertising, Digital TV, Set Top Box, Smart TV, Streaming, USA

Pandemic has accelerated move to TV streaming in the U.S.
Sep 9, 2021 – Roku (NASDAQ: ROKU) has published the results of its annual survey that provides insights into consumer TV viewing behaviors and preferences and how the pandemic accelerated the ongoing shift to TV streaming.
News categories: Roku, Anthony Wood, COVID-19, Digital TV, Market Research, Streaming, USA