Digital TV News: Innova

SAPEC to develop encoder for first live 8K DTT broadcast
Mar 21, 2023 – SAPEC will lead the creation of the encoder that will allow the RTVE-UPM Cátedra to broadcast live 8K content over DVB-T2 in Spain - the first broadcast of its kind in the world.
News categories: SAPEC, Miguel Ángel Cristóbal, Content Distribution, Digital TV, DVB-T2, Spain, Worldwide

DoubleVerify media quality measurement now available to Netflix advertisers
Mar 20, 2023 – DoubleVerify (NYSE: DV) measurement is now available to all Netflix advertisers, ensuring that their video ads are safe from fraud and invalid traffic, and are fully viewable by real people.
News categories: DoubleVerify, Netflix, Mark Zagorski, Advertising, Digital TV, Streaming, Worldwide

EU clears acquisition of VOO and Brutélé by Orange, subject to conditions
Mar 20, 2023 – The European Commission has approved the proposed acquisition of VOO and Brutélé by Orange. The approval is conditional on full compliance with a commitments package offered by Orange.
News categories: European Commission, Orange, VOO, Brutélé, Telenet, Belgium, Cable TV, Digital TV, MandA, Regulation

Proximus extends partnership with ThinkAnalytics
Mar 21, 2023 – Proximus is now using ThinkAnalytics' Think360 to power its Pickx service on all platforms. Think360 uses AI and ML to analyze Pickx subscribers' viewing behaviour to help them find new content.
News categories: ThinkAnalytics, Proximus, Richard Dowling, Raphaël De Beys, Belgium, Big Data, Digital TV, IPTV, UX

Allente launches Google TV device powered by 3SS and SEI Robotics
Mar 21, 2023 – Allente, with 3SS and SEI Robotics, has launched a 4K dongle, based on Google TV, with a UX built on 3SS' 3Ready framework. The Allente app is installed from Google Play during first time installation.
News categories: 3SS, SEI Robotics, Google TV, Allente, Amanda Short, Jon Espen Nergård, Denmark, Digital TV, Finland, Norway, Set Top Box, Streaming, Sweden, UX

StarHub introduces interactive advertising with Hoppr
Mar 20, 2023 – Hoppr has launched its technology across the media assets of StarHub. Hoppr's solution delivers programmatic advertising across Connected TV, mobile and other engagement environments.
News categories: Hoppr, StarHub, Joe Prusz, Yann Courqueux, Advertising, Digital TV, Singapore, Streaming

Breezeline Stream TV launches in Pennsylvania
Mar 16, 2023 – Breezeline has launched its next generation of TV, Breezeline Stream TV, in its Pennsylvania service areas, making it easier for customers to view their programming on the screen of their choice.
News categories: Breezeline, Heather McCallion, Digital TV, IPTV, USA

SES-18 and SES-19 C-band satellites for the U.S. successfully launched
Mar 18, 2023 – The SES-18 and SES-19 satellites were launched on March 17th as part of the FCC's program to clear C-band spectrum in support of the deployment of 5G services across the contiguous U.S.
News categories: SES S.A, Steve Collar, Content Distribution, Digital TV, Satellite, USA

Channel 4 adds Xandr to its digital ad-buying suite
Mar 16, 2023 – Channel 4 will be the first UK broadcaster to offer brands the option of using the automated ad buying platform Xandr having added it to its suite of demand side platforms.
News categories: Channel 4, Xandr, Fatima Dowlet, Adam Lynch, Melinda Clow, Advertising, Digital TV, UK