Digital TV News: Interpret

NPAW and 3SS create analytics-driven experience management solution
May 27, 2022 – 3SS and NPAW have announced that they have combined technologies to create a data-fueled customer intelligence platform which helps operators prevent churn and enhance average revenue per user (ARPU).
News categories: 3SS, NPAW, Pierre Donath, Ferran Gutierrez Vilaró, Big Data, Digital TV, UX, Worldwide

Ad Insertion Platform integrates Zixi for targeted ad delivery
Sep 14, 2021 – Zixi has announced an integration with Ad Insertion Platform (AIP), allowing content providers different ways to monetize live channels. AIP's SSAI platform allows ad replacement in live streams and on-demand content.
News categories: Zixi, Ad Insertion Platform, John Wastcoat, Laurent Potesta, Advertising, Digital TV, Streaming, Worldwide

Half of U.S. streaming device buyers to be first-time owners
Jun 30, 2021 – According to research by Interpret, half of U.S. consumers who plan to purchase a smart TV or a streaming media player within the next three months will be first-time buyers.
News categories: Interpret, Brett Sappington, Digital TV, Market Research, Set Top Box, Smart TV, USA

Only 20% of streaming subscribers content to stay with providers
Jun 8, 2021 – According to Interpret, only 20% of streaming subscribers are content to stay with their current providers. Subscriber churn has become an increasing problem for streaming service providers.
News categories: Interpret, Brett Sappington, Digital TV, Market Research, Streaming, Worldwide

Connected TVs and VOD embedded in UK viewing habits
Apr 22, 2021 – FreeWheel has unveiled research aimed at discovering how UK viewers use video devices and platforms, understand the reasons behind their preferences and explore attitudes towards free-to-access video platforms with advertising.
News categories: FreeWheel, Happydemics, Virginie Dremeaux, Advertising, Digital TV, Market Research, Streaming, UK

Streamhub enhances video audience analytics with Kantar data
Apr 13, 2021 – Kantar is collaborating with Streamhub to incorporate data from Kantar's video tagging technology into Streamhub’s analytics platform, making its audience insights from video streaming more intuitive and actionable.
News categories: Kantar, Streamhub, Bas De Vos, Aki Tsuchiya, Big Data, Digital TV, Streaming, Worldwide

VOD Clickstream SVOD data and analysis website launched
Nov 11, 2020 – Film data researcher Stephen Follows has launched VOD Clickstream, a website set up to share data and analysis on the SVOD sector. VOD Clickstream offers free membership with insights available from the latest SVOD research.
News categories: VOD Clickstream, Stephen Follows, Dr. José Eliel Camargo-Molina, Big Data, Digital TV, Market Research, Streaming, Worldwide

Blick TV launches in Switzerland powered by Brightcove
May 5, 2020 – Brightcove (NASDAQ: BCOV) has announced that Swiss digital TV channel, Blick TV, is running on Brightcove Live and Video Cloud. The newly launched service offers viewers both live and VOD viewing online, as well as in the Blick app for mobile devices.
News categories: Brightcove, Blick TV, Justin Barrett, Thomas Spiegel, Apps, Content Distribution, Digital TV, Streaming, Switzerland

3SS, Media Distillery and XroadMedia offer AI-based UX personalisation for Android TV
Dec 6, 2019 – 3SS, with Media Distillery and XroadMedia, has created an end-to-end video experience platform which enables Android TV providers to make Linear-on-Demand (LoD) a reality. LoD collects and curates video assets from a diverse range of sources and assembles them in a personalized linear experience.
News categories: 3SS, Media Distillery, XroadMedia, Kai-Christian Borchers, Roland Sars, Tom Dvorak, Android TV, Big Data, Digital TV, UX, Worldwide